New Pentalog website: nurturing a platform strategy

The new version of our corporate website helps us on the way to the transformation of our activities in a full digital service platform.

We are keen to hear your feedback!

We have chosen to launch the English version first, the French version (our mother tongue) will be available in next period of time.

It has been a long time since Pentalog has bet on the web for the upstream of our sales process, making us a pioneer of the e-procurement relationship between supply and demand of IT services. That strategy helped us reach customers in 30 countries and now provides commitments to 700 engineers in our historical outsourcing activities.

I do admit that our former website has always been compared with those of our competitors and it is so often the entry

Read more « New Pentalog website: nurturing a platform strategy »
Tagged: , , | Leave a comment

A/B testing: To A/B test or not to be?

A/B testing

A/B testing (also known as split testing) is a method of comparing two versions of a page against each other in order to determine which one performs better in terms of Click through Rate (CTR) or conversion rate (CR). By creating an A and a B version of your page, you can validate new design changes, test ideas, and improve your website’s Return on Investment (ROI). Sounds easy enough, but sometimes this practice is overlooked because teams stick to rigid planning instead of a responsive, flexible, and adjustable digital marketing strategy.

Beside the fact that you need the right tools to test your pages or your conversion funnel, there are other indicators to point at when starting A/B tests. One of the most important indicators is the conversion rate optimization. You

Read more « A/B testing: To A/B test or not to be? »
Leave a comment

In September, Pentalog is setting up in Berlin!

After my colleagues from Pentalog and Pentalabbs, it was my turn to discover the European high-tech Eldorado: Berlin.

As you already know, Berlin is a magnet for startups. Everybody is attracted to this iconic and mythological city, eager to inhale this European Sillicon Valley’s perfume.

From New Zealanders, Malaysians, Canadians, Spaniards, Kosovans, Lithuanians to French people, Berlin is a crossroad for nationalities. English imposes itself as the lingua franca, which considerably reduces the entry barrier on the market, as opposed to the rest of the country, where German remains the official language in most cases.

Some startups have just settled in Berlin, a highly vibrant European capital with very reasonable prices (apartments, food, beer, etc.). More mature companies are coming here for a fresh perspective or simply for a more dynamic market. Berlin is

Read more « In September, Pentalog is setting up in Berlin! »
Tagged: , , | Leave a comment

Pentalog and Pentalabbs are setting up in NY!

After two years of existence in Boston, and now that the US have become the group’s second client representing around 20% of our sales figure, we have decided to continue our international expansion process by turning our attention to NY.

I will spare you the details about the USA’s potential, it’s rather useless. What I’m interested in is informing you that we are looking for a New York-based senior IT professional with sound knowledge of the entire web and software economy. Strong knowledge of local startups is an advantage, of course. Pentalog and Pentalabbs are already well exported brands that are adopted very quickly on the market. It took us just a few months to make our first million dollars in Boston and we will reach around 5M at the end of this year.

Read more « Pentalog and Pentalabbs are setting up in NY! »
Tagged: , , , , , , , , , , , | Leave a comment

How to fail the security of your IT system in 5 steps

The time when companies could manage cyber-risks via their exposure (network, business, etc.) is long gone. Companies that refuse to take into account this risk could face consequences that go from “simple” data loss to civil liability from the part of the owner. Except some fields (defense, R&D, etc.), cyber-security is not part of corporate culture or the CEO’s concerns.

Here are some false misconceptions that lead to IT system security failure.

Forgetting that the main weakness is the user

The weak link in any IT system’s security is the user, but you just have to deal with it. Some user-friendly tools (BYOD, document sharing, etc.) can have serious consequences on data intrusion or leakage. Cyber-security means, first of all, best practices rather than a stack of security solutions reducing an IT system’s agility.

Read more « How to fail the security of your IT system in 5 steps »
Tagged: , , | Leave a comment

How to fail the deployment of agile practices in 5 steps

Agile practices (Scrum, Kanban or both) have widely proved their value contribution to projects and even to organizations as a whole. Benefit or inconvenient, deploying Agile practices requires strong involvement of the team in order to achieve this sustainable self-management. We gathered here a few important aspects to take into account and avoid disappointment.

Considering Agile practices as project management

Thinking of agile practices as equivalent to classic project management leads to re-questioning new roles: Product Owner with decision-making power; Scrum Master as a sheep dog protecting the team against disturbing actions without high level decision-making power over the team members; the other team members ready to fully commit. Orientation towards agile practices is first a matter of accepting a new culture oriented towards a high-level involvement, self-management and result.

Believing that you

Read more « How to fail the deployment of agile practices in 5 steps »
Tagged: , , | Leave a comment

How to fail your IaaS cloud migration in 5 steps

Outsourcing your infrastructure in cloud computing (Iaas – Cloud) is no longer a question, but the solution you need to reduce the period necessary for implementing new resources, as well as the requirements in terms of high-quality technical skills, to limit overinvestment, and to support experiments at a low cost. Using these resources automatically implies new needs: in order for your entire IT system to benefit from them, a migration is necessary. Read below what you should better avoid for driving the success of your migration.

Forgetting to take into account the users’ needs

Migration is a stage of change behavior, meaning that you have to pay attention to the constraints of the entities using the services to be migrated. These constraints must be taken into account to identify the expected services

Read more « How to fail your IaaS cloud migration in 5 steps »
Tagged: , , | Leave a comment

How to fail your offshore outsourcing project in 5 steps

Offshore outsourcing is a real change management issue. Regardless of the underlying reasons (economic, acceleration, recruitment difficulty, etc.) of an outsourcing project, there are certain pitfalls you should avoid. Here are the top 5.

1. Disregarding the internal HR issue

Whether we talk about IT, accounting or other type of outsourcing, the definition is the same: a provider/partner takes over an activity performed internally until that point. Not taking the internal HR component into account when organizing your outsourcing project is brushing aside any questions the persons in charge may have. The emphasis should be put on making them reflect upon these issues, explaining them the added value and expectations of outsourcing. The result? Make them support the change and avoid frustrations.

2. Considering the destination as futile

The destination country should not be

Read more « How to fail your offshore outsourcing project in 5 steps »
Tagged: , | Leave a comment

Why a Single Page Application expertise at Pentalog?

These days, an increasing number of companies choose the modern single page application (SPA) architecture for their websites or web applications. In this article, Gabi, engineer and advanced software developer, explains why companies should use SPA for their web applications.

Single page web applications rely on Javascript as the main technology and allow any independent region in the UI to render / re-render without requiring any additional effort from the server. This means that the web server is no longer involved anymore in the HTML rendering process but rather just focuses on providing data (usually via JSON REST services) for the web interfaces.

We choose Backbone.js, Marionette.js, LESS, Grunt.js …and anything else that ends with “.js”

As an example, Pentalog is using the following technology stack for the development of a large-scale single page

Read more « Why a Single Page Application expertise at Pentalog? »
Tagged: , | Leave a comment

Greetings from the Black Sea, PentaStock2015

“By the time you receive this card, Pentastock will have already ended. We arrived safe and sound to the Black Sea (the great relocation) and we’re sending you our best regards from the seaside, where everything is out of this world! We have already set up our tents and the vacation village is rather blue and orange, a clear sign that Pentalog is around. The greatest teambuilding since the group’s founding (15 years in Romania, 10 in Moldova, respectively) is about to begin. And right after…let’s get this party started! Best wishes, we, the Pentalog team.”

If we were still in the ‘90s, this is how I imagine a PentaStock2015 greeting card sent from the Black Sea on 23-24 May would sound like. Luckily for us, we enjoyed all of today’s modern ways of “sending

Read more « Greetings from the Black Sea, PentaStock2015 »
Tagged: , , , , , | Leave a comment


It’s been 3 months since we’ve started our adventure in Berlin. In this short period of time I’ve observed and participated in a ton of events, meet-ups, conferences and other various activities around start-ups and innovation topics. But what impressed me most was BerlinWebWeek. I went to multiple events, wishing I had been able to attend them all.

BerlinWebWeek opened at a cult-place for Berlin start-ups – Saint Oberholz café – with a noisy meet-up organized by Silicon Allee. After 2 hours of intensive networking, I headed for the Re:publica conference – a huge ground for sharing ideas and discussing the future of the digital society. I ended this day with an e-commerce networking night organized by Händlerbund @Betahaus – another cult-place for start-ups and freelancers.
Junge IKT Congress impressed me by its organization

Read more « BerlinWebWeek »
Tagged: , | Leave a comment

Save the date: Agilizza event – Boston CIC on 5/19

Here is the agenda for the Agilizza event, the first event in Boston to tackle specific Agile-related challenges with pragmatic advises.

This event hosted by Pentalog (Chris Hote) will take place in CIC’s 5th floor Havana Conference Room, on 5/19/2015 from 5p to 7p.

3 speakers, Q&A session, networking, complimentary refreshment and pizza:

  1. Do agile data in just 5 shocking steps! by Gil Benghiat, Founder at DataKitchen
  2. How to deploy Agile across the whole organization? by Dejan Duzevik, CTO at Concentric
  3. 3 Key Points when focusing on agile in regulated industries (e.g. medical devices)
    by Marty Bakal

Read more « Save the date: Agilizza event – Boston CIC on 5/19 »
Tagged: , , , | Leave a comment