Fraud, conversion, new practices: the tough choice of your payment method

In a previous article, Cosmina addressed the topic of how to better choose your payment method. I’ll do the same here, but from a different perspective.

Choosing your payment method is a serious matter that should not be done in haste. As the shops’ activity is constantly increasing, one should be able to change their payment method to better meet the client’s expectations. I find it hard to believe that we can choose a payment method that always matches our changing needs. How to choose the right solution? What are the main criteria? How to determine the resistance and sustainability of the chosen solutions?

In Europe, the total card fraud losses reached €1.55 billion in 2013.

A wide range of solutions

We are still not too far from those times when you had to

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2014 sales report: 36 new clients by the end of August and still counting!

The first semester of 2014 brought an all-time record of new clients in Pentalog’s history. What’s even better is that the contract signing pace has not slowed down at all during the summer. And we intend to keep exceeding our objectives by combining this frenetic pace with a good bunch of brand new offers!

Sales in the first half of 2014

The first semester was extremely successful in terms of requests, exceeding all our forecasts. We have managed to acquire 29 new clients, despite a relative slowdown in April and May. This is almost the same as in 2013 but for the whole year (30 clients overall). Most importantly, we increased our conversion rate to 77%, which is truly exceptional! The ascending trend continued in July and August since we have acquired 7 clients during

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Hardware engineering by the crowds

A bit of ancient history

In 2004, when I was 20 and a 2nd year student in Electrical Engineering and Computer Science, I took an opportunity – one of the few opportunities that the Romanian government was offering to top grade students (let’s call them geeks, for simplicity): I opened my first company. It was almost free, it was a lot simpler than it had been in the 1990s: there was significantly less bureaucracy.
I teamed up with one of my colleagues, with whom I was sharing the university dorm room, and we immediately started designing & coding small web apps for local small and medium sized businesses. Then we did the same thing for some NGOs and NPOs and even for some politicians during the campaign for the parliament elections (the latter did not

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#Big Data for everyone

My attention has been recently drawn to some headlines in the European IT specialized press that were mainly focusing on Big Data strategies and innovation. In fact, this type of headlines has become more and more frequent in recent months. What does Big Data mean or how can we take advantage of it? According to the EU’s digital agenda for Europe, generating value at different stages of the data value chain might stand at the very core of future knowledge economy. In fact, improved analytics and data processing, and Big Data in particular, are able to increase efficiency at multiple layers of society.

There are still some questions to be asked:

Are we really talking about Big Data?

The main difficulties company co-managers are faced with in 2014 are related to the innovation of their

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IT outsourcing: A year of Pentalog U.S. means drones, genotypes, the world’s largest e-high-school (1M teachers and 4 times more students), the 1st global solution to Open Source code management, smartphones for disabled people, energy Big Data, the most notorious connected objects in the geeks’ world, the revolution of image processing for everyone… and one of the top software stock capitalizations in the world becoming a Pentalog client!

In geographical terms, we have acquired clients in Boston, San Diego, Memphis, San Francisco, Salt Lake City, and Seattle, not to mention our first Pentalog North Pacific (Canada) client in Toronto. What does this mean in figures? Nine new clients (so now 11 in total in Northern America), making $4.6M new U.S. and North-American orders, and $8M orders from existing clients, 50 collaborators working for the new clients on a daily basis, and 73 for all of them!

Within one year and with 9 new clients, we have become part of the most popular technology offers and business models on the market:

But apart from these figures, I’m completely astonished by the high-caliber clients we have recently acquired! If we had limited our horizon just to Europe, could we have still won such important clients

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Choosing your payment method: a strategic choice for your e-Commerce site!

The objective is simple: boost your conversion rate and thus sell more!

New studies show that in 2013 trading sites had a sales figure of up to 1 173 billion Euros, which translates into a growth rate of 13.6% at global level.

Despite this double-digit growth, e-Commerce remains structured around major and highly-specialized niche sites such as Amazon, PriceMinister, eBay, etc.

Irrespective of the actors’ size or maturity, the main problem encountered by most e-traders is the conversion rate. Despite massive investments in marketing pillars such as web traffic, social networks, web design… only 2% of the visitors are actually making a purchase on e-Commerce sites.

Facilitating action taking, fighting against shopping cart abandonment

One of the critical stages of the purchasing process on any e-Commerce site is the payment stage. This is

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The new SMAC!

It’s such a wonderful era that we live in and things go so fast! From public and personal information to information use and digital consumption anywhere and anytime, the conclusion is more than obvious: the unity of time, place and action does no longer correspond to professional or even personal practices. An acronym starts to impose itself under the umbrella of the 4 basic features of these (modern) services – SMAC (Social, Mobile, Analytics, Cloud).

At a closer look, each of these terms encompasses several hidden meanings:

  • Social: the service is collaborative, communicative, shared, open
  • Mobile: the service may be used anywhere and from any type of terminal or convergent device
  • Analytics: the service stores detailed information to obtain added value in real-time (or afterwards)
  • Cloud: the service is flexible, scalable, secured, paid-per-use, and
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June 2014: the Pentalog infrastructure team has successfully met another challenge

Here’s an article on the relocation of our datacenter last June written by Alex Francu, Infrastructure Manager of the Pentalog Group.

The Pentalog datacenter in figures

In order to ensure the continuity and optimal security of the hosted services, the Pentalog private cloud is spread across various sites and relies on 3 datacenters: 1 French DC, 1 Romanian DC for our internal services, and a 2nd French DC for our cloud services.

This means in figures:

  • a BladeCenter platform with 10 physical servers
  • 120 CPU cores and 1 TB of RAM available to various virtual machines
  • 30-Terabytes of data storage
  • 250 active virtual machines
  • over 1000 services (websites, e-Commerce sites, messaging, social network, business applications, etc.) that must be fully operational 24/7

We also ensure continuous application services for one hundred clients, the

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The Pentalog business team is always there for you!

Before going on or returning from a vacation, and before the fall settles in, why not take some time to reflect on the best innovation, cost reduction and productivity gains solutions for your company?

Pentalog’s business consultants are bravely sacrificing themselves for their clients and prospects . To remain 100% available during this period that may favor interesting and productive exchanges, they will take no summer vacations! This means that they will work at full speed, the same as in the rest of the year.

Below are some of the topics they are proposing to you:

- Software development and Agile methodologies: solving field-related evolutive problems, implementing functional requirements, visibility on project follow-up, maintaining productivity or long and complex projects.

- Cloud infrastructure: architecture consulting, private cloud management, outsourcing services.

- BigData

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Is your eCommerce site legally compliant? (2/2)

How to make sure your site is compliant with the legislation in force

As promised in the previous article on the new Consumer Rights Directive, this time I will go into more legal details that all e-traders need to take into account in order to become legally compliant.

Reconsider your Terms & Conditions, legal mentions and licenses

The innovations brought by this new Directive automatically entail an update of your General Terms & Conditions of Sale, particularly the provisions on the transportation of the goods delivered to the client, as well as the withdrawal and refunding deadlines.

This is the perfect occasion for you to make sure whether the use of the eCommerce platform products (CMS platform, AddOns, additional tools) complies with the purchased license. With SaaS products, it’s highly unlikely to be outside the

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Is your eCommerce site legally compliant?

E-traders, get ready for some new legal changes that may affect your business!

June 13, 2014 saw the adoption of the Consumer Rights Directive, a new EU legislation aiming to enhance consumer protection for online payments and purchases. Considering Pentalog’s positioning with regard to e-traders, it seemed quite interesting to focus on these provisions, as they have a great impact on eCommerce sites which, if not updated yet, have become non-compliant with the law.

But how might this legislation affect your business? Here are the main aspects that need to be brought in line before and after confirming the order (also called contract):

Before confirming the order

       1.  No more hidden charges and costs on the Internet

Before confirming the order by means of a very explicit button such as “Order with obligation

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A penny for your thoughts? 3 million Euros for ours.

I first considered writing this article in Romanian, but there are so many wonderful expressions in English that we can’t just translate and still capture their true meaning.

The question in the title is definitely not about somebody getting rich. Although, with the right amount of thoughts you share for a penny, you might actually get somewhere. The penny in the title is the symbol of human curiosity and shared thoughts are the engine of growth. “Chance favors the connected mind” says one of my favorite authors, Steven Johnson.

It is this curiosity that has pushed humanity forward, on so many occasions. But while people pay a penny to satisfy their curiosity, they are willing to pay a lot more when trying to build what they had in mind, in the right way.

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