Pentalog has grown a lot and has succeeded in taking on important contracts with some of the largest companies in the world. Larger… means listed, it means also more media-orientated, with more charters, more visible, and more… politically correct. And I am not throwing stones at them, it is just the system. But of course we must follow them in this political system. Our services must be compatible and easy to incorporate for them.
I must say at this moment my little fellow entrepreneurs make me laugh on Facebook. Hey guys, I don’t mean to hurt you but it is turning ridiculous: the one with the greenest networks, or those who propose the latest green gadget or a thingamajig in rattan. What energy!! 
But what to do, how can I avoid plunging us into this collective hysteria precisely because Pentalog is now a supplier, sometimes strategic, for super green enterprises?
I admit we have thought about this question with more consideration for the communication associated with it than for the level of CO2 produced by our activities. I am one of those who think, on a more personal level, that the solution to the problems of the planet can be found more in the philosophies and religions than in consumer behaviour. They must be integrated into the energy requirements of raising livestock for meat, energy for tractors which are required to produce grain, and fishing boats that are used to feed 6 billion people. In the three major monotheistic religions, you are inded asked to “grow and multiply.” And I do not think I’ve heard to date, of a green version of these three books. The variation of this dictate that has come down from on high has won both the Conservatives over, and of course, the Left, as demonstrated particularly in France, with the weight of the law in favour of family policies the country proclaims with so much passion as Christine Boutin!
So yes, of course, when we are 6 billion (of merry repugnant revellers, as the poet says), it’s necessary to organize ourselves, to cultivate, produce, fish… In short, I do not believe this millenarian bla bla (storms, grasshoppers, soon we will say that these repetitive earthquakes are the result of oil extraction!). And in a few more years maybe we will be switching over to a new form of post industrial animism which would make Pasteur and Leibniz both laugh, wherever they are now.
But why not? From the 1950’s to 1970’s, informed scientists told the French people that they had to eat at least 5 dairy products per day (I think it was rather a means to consume the surplus)… and they did, committing themselves resolutely to the path of cholesterol for all! But let’s forget about rationalism, the Grenelle Environment Round Table and the Picnic tax has showed us the way and we all will soon be eating just fresh mint. Pentalog will then become green with the same conviction as the rest of the enterprises… My opinion does not count.
In this case, if we have to do it, why not think outside the box of a green IT (consumption of servers, air conditioning, server rooms and offices), of course without forget it but pose the real energy issues connected to the production of software? After all, scientists who talk about this subject show that truth is not necessarily within the reach of anybody. So here we go, let’s get on this paradigm of chlorophyll and look deeper into this question. So I used a specialized firm, led by two friends, less skeptical than myself and more scientific, and with the assistance of Pierre Peutin we are examining what could be a green IT software industry.
Continued…
PS: I do not want to sound like a reactionary. I do not see the interest in making smoke when you can avoid doing so. I do believe in renewable energy and efficiency. I do not believe however that they can bring us, any more than any other innovation, the solution to a problem which is essentially a demographic problem, a problem of extracting water or desalinate, or the question of mass production of proteins and carbohydrates. To the overall issue, I see no solution and I fear that these observations, today address less than 5% of the problem.
Build your own dedicated team with our Pricemaker!
