Pentalog launches operations in Israel and possibly more…
Several times lately we mentionned Israel on Pentablog (From Amsterdam to Tel Aviv and Israel my entrepreneurial dream), and today we can reveal a little more about it to you… The negotiations with our future associate partners in Tel Aviv have led to an agreement to launch our commercial operations there. We will rely on two very experienced people who have the ambition to do at least as well in Israel as Pentalog realized recently in Germany (€ 2M in sales barely 2 years after the creation of the subsidiary Pentalog Deutschland). Our expectations from this market are as high as opportunities are numerous.
Administrative issues related to our establishment are being finalized, the launch of the web site pentalog.co.il, the first e-marketing operations are imminent. Efforts to make us known to the Israeli IT community are already under way, through social networking. Our first lead has arrived already; it has started strong, with a development project for a large international organization.
Israel is one more string to our bow, and will contribute to consolidate our international position with a direct presence in the heart of this business community and in a renown high-tech center, with a strong culture of innovation and of entrepreneurship: third source of world-wide companies listed on the Nasdaq, after the U.S. and China, in sixth position (per capita) in obtaining the Nobel prize, No. 1 in the number of start-ups. This very young country with turbulent history is fascinating and will surely have many new things to teach us.
In addition to Israel, there is not less than 3 other countries in which we are preparing to launch new operations in the near future. We are now able to generate and multiply very quickly all kinds of opportunities to produce and sell outsourcing services with high added value in the world. And it is by establishing strong partnerships in complementary geographical, economic, technical and cultural environments that will ensure further sustainability of our growth and globalization strategy and. We will not stop here!
Our client references are available on www.madeinoffshore.com
In talking with our two Pierres we realized that only basing the discussion on the kilowatt or K€ of electricity was not sufficient and certainly not specific enough to our business. I acknowledge however that the annual Pentalog energy bill still makes me wince and, like everybody, its reduction interests me.
How can it be more specific in regards to our business? What are the additional elements which should be considered when thinking on how to reduce energy consumption of server rooms and work environments?
When considering how to cut up a camembert cheese (ah yes!) it became quickly obvious to me. The question is really not how much the cheese factory President annually consumes in electricity, but rather what is the amount of energy (and its negative variations) necessary to produce ONE camembert cheese, from the farmer and his cows to the truck that takes it to the supermarket? Thus reduced to a tangible unit our reflection becomes easier to both the producer of the cheese, and for the person eating the camembert!
We thus return to the metric system! What is the amount of energy needed to produce the average Pentalog software? And a line of code?!?
And then, using my example of the camembert, I had stopped before adding the distribution, but why not incorporate it into my reasoning in the case of software? So I should ask how my application will reach the end user. Via a poor corporate server? Which works all day and even during the night, for ten users who work 8 hours per day? Which runs an antivirus and backup solution, for few as 10 documents produced each day and dozens of mails! Is this reasonable?
Should I continue? Ok, a well designed software will have to be able to function from a cloud, which can afford to have a server room (because it functions 24 hrs. 7/7 to meet the needs around the world). So first, we need a newer architecture. But perhaps a good software avoids queries on the server given in a disorderly manner, without taking into account possible clustering of identical queries or coordination of tasks. Finally, a well-designed software, according to the well established criteria of our profession, would offer better performance and give better satisfaction to its user, would also have the added advantage of being less demanding on the processors and nuclear power plants! Cool, these good methods are coming to the rescue of the planet.
Finally, and because we would like to address all the issues together, we also wondered what would be the impact of choosing “low costing” for our Pentalog production. This is the question which is much more intellectually complicated, because we must consider, in terms of CO2, several parameters:
- France produces through its nuclear power stations, electricity… neutral in terms of emissions (but with the degree of risk associated with the use of this technology).
- Pentalog management travels a lot, including by airplane
- Employees of French IT companies often travel several kilometers from their place of contract work to reach their customers, and using all sorts of transport
- Employees of Pentalog offshore sites usually live close to their work (a few hundred meters to several kilometers). They walk, they take buses. Those who have cars never travel more than 10 kms.
The last two points should be considered when looking at a workforce of 450 employees.
We will then structure a “Green IT” proposition optimizing 4 promises:
1. Production: quality of the computers, servers, network elements and air conditioning equipment. Seek to minimize business travel related to production. And finally, continuous evaluation and improvement of productivity (the quicker we meet our schedule; the less we consume electricity in the production cycle – in accordance with point 3).
2. The service sector involving the administrative, commercial work, and travel related to these two aspects.
3. The use of the sold product. Throughout the lifespan of the product, it will need an operating environment in order to minimize the need for power through good architecture and a clean code. Reflection is required concerning all aspects that could improve the energy consumption and increase the lifespan of the application equipment servers.
Of course, Pentalogs’ Green IT policy is fully associated with its proposition for a future Cloud.
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