Pentablog: The european offshore, nearshore and right costing blog

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Frédéric Lasnier
Title: President&Chief Executive Officer
Bio: After a quick passage in a national marketing service company, Frederic Lasnier founded Pentalog with four colleagues, academics like himself. During a period of economic stagnation (in 1993).
In 1995, he decided to open permanently the capital of Pentalog to the participation of his employees. This participation now has reached 56%. It was a political vision that he shared with the founding members. Starting from 1997, Pentalog exported their first services outside of France. The percentage of foreign activities subsequently reached 60% in 2006.
In 1999, as part of a large software project (10 000 man-days in J2EE), he made his first trip to Romania and laid the foundation for the Pentalog policy of European "low cost". In 2005, he initiated the creation of BPO services (Business Process Outsourcing) and offered a New Business Model to Pentalog High Tech. In 2006, with the help of Ausy, one of the 5 most important players in the French market of outsourced R&D services, he created Pentalog Technology, a joint venture between Ausy and Pentalog, co-owned equally by the two partners. The Joint Venture aims to provide low cost but high quality R & D to global players. Pentalog took operational control of this alliance.
In 2008, Pentalog Deutschland, the German subsidiary of the group was created.
In 2009, Frederic created Pentalog Vietnam.
In all these areas, the management is provided from Orleans and it is here where 70% of the consolidated value is held.
Frederic is the father of the adaptation of the "design to cost" for intellectual services in France.
Aymeric Libeau
Title: CIO - Vice President Infrastructure & R&D
Bio: The management of infrastructure and R&D Aymeric is supervising includes all the technical aspects (for the company as well as for our customers), whether they are related to corporate needs, resources to complete a project, R&D activities or quality control.
Aymeric is the one who defines the strategy of development of our infrastructure and information system.
This former peacekeeper has led several international operations, in particular in Eastern Europe. He remains operational for some of our customers, whether as an expert in architecture, a project director or consultant in the choice of technologies.

Monica Jiman
Title: Deputy CEO
Bio: Monica graduated in Marketing and Production from the University of Orleans, and joined Pentalog as a trainee.
She then became the Manager of the branch office in Bucharest, today employing 50 people in the field of outsourced software development on the offshore as well as local market in Romania.
In May 2009 she became Chief Operational Officer. Monica is now in charge of operations in Vietnam, Eastern Europe, France and Germany, involving over 300 employees. She manages sales and business lines, the creation of new branch offices, recruitment, human resources and the responsibility of contractual operations.
Monica has been Pentalog's Deputy CEO (Deputy Chief Executive Officer) since August 2011. She is in charge of operational management, including the management of production and production structures, financial and reporting management, administration and development of existing partnerships, supervision of the information systems, technical management and … the incubator.
Alexandra Mondanel
Title: International Operations Officer
Bio: After a 4-month internship within the Pentalog Orleans Team, Alexandra was recruited to develop the company's international activities. She holds a postgraduate degree in International Business and foreign languages and she is European to the core: her mother is German and her father is French; she attended a British University, and used to work for the German subsidiary of a French company before joining Pentalog in 2005. Her ability to speak four languages will be determining to find partners all accross Europe.

Sophie Lelarge
Title: WW Sales and BL Director
Bio: Sophie is the group's Sales Director and manages the 3 Business Lines: Information Systems, Embedded Systems and BPO.
She ensures the dialogue with consultants and project managers, as well as the monitoring of our commitments, in coordination with the project managers.



Pierre Peutin
Title: Head of Business Line for Information Systems
Bio: Pierre entered Pentalog as a developer, in 1999. He has worked on web and client/servers projects, on missions of medium and long duration in both France and Belgium. After several years as a developer, Pierre oriented himself towards Business Intelligence by participating in various reporting projects for customers like PSA Peugeot Citroën, Loxam or the ACTICALL group. Later, Pierre became Project Leader for specific application developments, managing teams of 1 to 7 people based in France and offshore for Pentalog. Pierre then naturally served as an offshore Project Director before taking on the responsibility of the Business Line for Information Systems.
Pierre is presently responsible for writing business proposals, monitoring existing customers, commitment control vis-à-vis our customers on projects, compliance with Pentalog quality system procedures and control and optimization of expenses for the Business Line.
Mickaël Hiver
Title: Head of Business Lines for Embedded Systems & BPO
Bio: Mickaël entered Pentalog as a Network Administrator in February 1997 with the aim to gain global understanding of information technology in order to assist and guide users in meeting their real needs. For 8 years he was an in-house producer for Pentalog clients. With his acquired experience, Mickaël progressively left production to become first a Project Manager, then Project Director and finally the Head of Business Lines for Embedded Systems & BPO.
Mickaël is a hands-on and open person, with an acute sense of organization and priorities. Through his assistance and counseling he gives his clients and prospective clients the opportunity to focus calmly on their actual core business.
Eric Gouin
Title: Administrator
Bio: Eric graduated from a renown school of Physics and Chemistry in Paris. While he was a student he used to develop websites related to his student activities.
After two research internships within a French company producing mobile phone components in the Sophia-Antipolis Technopole, he joined the IT world in which he held several key positions.
He now is a finance and management control consultant.

Aleth Delcenserie
Title: Quality Manager
Bio: Associate-founder of Pentalog and board member, Aleth Delcenserie first evolved in the graphics department of the company. Gifted with a strong sense of organization and a taste for detail, she conducted with rigorous methodology publishing projects and electronic media for over ten years, and launched the Pentalog BPO-DTP sector at the end of 2005.
From September 2007, Aleth has been responsible for the definition and for the implementation of the Pentalog Quality Policy, leading to the ISO 9001:2008 certification of the group, on December 24, 2008.
As the Director of Quality Control, Aleth is now based in Moldova since 1 January 2009, where she now shares her time between coaching project managers in implementing effectiveness control and the progress of Pentalog Quality.
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Do you know the 4 not so easy steps to make in order to save the IT industry? The first article of today’s IT offshore press review contains a short presentation of these steps. Do you agree?

- How to Save the IT Industry in 4 (Not So Easy) Steps (February 12, 2012, CIO)
- Twitter finally completes redesign rollout for all users (February 17, 2012, Computer world)
- Six crucial tech companies you’ve never heard of (February 20, 2012, IT World)
- CIO priorities 2012: Ali Jaffri, ICT manager, Gallions Housing (February 20, 2012, Computer weekly)
- Technology ‘geeks’ the most productive employees, says research (February 17, 2012, Computer weekly)
- Singapore CIOs point to value, not cost, to assess IT investment (February 17, 2012, ZDNet Asia)
- No easy recovery for Japanese electronics firms (February 17, 2012, ZDNet Asia)
- Do firms have right to compel employees to be social? (February 17, 2012, ZDNet Asia)
- The Best Cities for Finding IT Jobs in 2012 (February 16, 2012, CIO)
- How to Break Down the OpEx vs. CapEx Cloud Computing Debate (February 17, 2012, CIO)
- IT in Kleinbetrieben: Langlebig und effizient (February 16, 2012, Silicon)
- Cloud und mobile Computing schon fast Routine bei Schweizer Grossunternehmen (February 16, 2012, Inside IT)
- Bei Offshoring Angst um den Datenschutz (February 14, 2012, CIO)
- Das Farbenspektrum der Grünen IT und Nachhaltigkeit (February 13, 2012, Silicon)

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Several months ago, Cornel Fatulescu, Sophie Lelarge and me decided to set up a new high-level department dedicated to consulting operations in various fields with the aim of challenging the European leaders in discipline, based on many advantages that Pentalog has. These last years, we sometimes had to coexist with consultants from prestigious consultancies, invoicing between €750 and €1500 a day without making any difference compared to our best collaborators. Thus, we decided to reconcile Offshore and Consulting with the purpose of improving clients’ ROI for this type of service.

1. Geographical advantages:

Our presence in 8 European cities and in one Asian city enables us to incorporate diverse fields of expertise and activities, to have offices in the West, as well as in the East, and resources which are closer to the majority of our European clients. There are cities where we process very large industrial requests for embedded development, others where we are champions of web services and e-commerce and others where we focus on Business Intelligence, banking… All our experts speak both French and English, some speak Russian or German, others speak Asian languages.

2. A logic of figures and sizes:

- Projects involving up to 100 employees, using V-cycle, traditional methods or agile methodology, in various fields, with outstanding satisfaction and recommendation rates, have made us count on genuine experts in project development, regardless of the scale of the project. At present, all our clients acknowledge our high level of expertise in the field.

- 700 excellent employees among which there are undoubtedly outstanding personalities.

3. Multifaceted approach:

- 200 Java developers, around one hundred PHP developers, 130 specialists in embedded, M2M capacities, 80 dotnet developers, over 30 architects.

- A multispecialist positioning: Cloud Computing, e-commerce, banking, telecommunication, energy, healthcare, food, industry…

Starting with these 3 key advantages, we have selected some twenty persons in 4 countries, available to assist our clients in 40 countries where we had business operations in 2011. We plan to serve them in two ways:
- in a time rating consulting mode (foreseeing €400 to €600 for a remote intervention in one of our sites and €600 to €1100 for an intervention in Western Europe).
- in a fixed-price service, advantageous for our clients mobilizing Pentalog’s nearshore and offshore resources, and eager to reach an undeniable level of excellence in their developments (foreseeing an additional charge of €3 to €15 per man day of offshore development).

In all cases, the client will PAY LESS, this is MY PLEDGE, for the best level of consulting in Europe, exactly as we have succeeded regarding the software development. All those who will help us advertise our business and win budgets in consulting shall themselves receive a pro rata time credit. Already, in order to increase the existing team, we will create in the following months 2 positions in our headquarters in Orleans.

You can find our full offer on: http://www.pentalog.fr/offre/pentalog_institute.htm

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The whole operation, including works, should result in a €2M budget, which translates into €2300 per square meter. Compared to the prices in the French province cities, this is a very competitive rate, especially for an asset located very close to a motorway exit and less than 10 km away from a city center. It is far less expensive than a small scale office in Paris (4 times cheaper) or than whatever we could purchase in Bucharest (around 3000). This price is close to the one we would have obtained in Brasov, whereas we will now be in an area which is part of Unesco World Heritage! The acquisition of this outstanding asset, which will contribute, as Frédéric asserted, to the group’s communication, shall have a minor influence on the structural costs of our IT company, which will slightly increase by 1 to around 1.5%. Related to our current sales figure, this means that our expenses will increase by around 0.5 %.

I really wanted to inform everybody on this aspect as I can imagine our competitors commenting on the burst of our costs. Now, we all know what to comment backicon_smile.
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