Author Archives: Mickaël HIVER

Developing for Android requires more testing than for iOS!

As I pointed out in my previous article, the need to be actively present on the mobile market is more than obvious. In the United States, Android continues to make progress with 51.7% on the American smartphone sales market (according to Kantar Wordpanel Comtech) compared to 41.4% registered by iOS and 5.6% by Windows. This difference is even more striking at European level with 70.4% of Android smartphones (also according to Kantar Wordpanel ComTech).

In 2013, Android runs on 867 million devices across all platforms (Smartphones and tablets), and it is expected to reach 1 billion in 2014. Given such figures, it becomes almost mandatory to create or port your application to Android.

These devices are created under many different models. They vary in display size, processing power, communication capabilities

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Why develop an iOS App?

This question comes up very often in the discussions with our prospects and clients: why develop an iOS App?

Simply put, because the need to be actively present on the mobile market (smartphones and tablets) is more than obvious: in 2014, the number of mobile users will exceed the number of stationary Internet users.

On the one hand, we are faced to the increasing popularity of the Android OS on the smartphones and tablets market. On the other hand, communication networks are constantly being improved and practically enable permanent Internet connection (with a varying connection quality). In this context, users tend to privilege mobile sites over native Apps, so this is a fair question to ask.

Developing a native iOS App is less expensive than developing an Android App (from 10 to

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How to reduce the integration costs of an embedded software by more than 50%?

This is the challenge that Pentalog took up with its Embedded Systems offer for a major player on the telephony market.

The industrial companies are prepared to entrust nearshore partners such as Pentalog with the validation before production, testing, integration and design of their electronic products … in order to maintain their focus on product innovation and cutting costs.

The characteristics of an Embedded project from innovation to production (embedded system

What are the specific features of embedded development? What are Pentalog’s strong points? What do the industrial companies have to gain from outsourcing? In order to find answers to these three questions, I will tell you a few words about the setting-up of the Pentalog Delivery Center in Sibiu, Romania.

Quality comes first

First of all, the main feature of

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Internet & Mobile World Expo in Bucharest 19-21/09/2012

Pentalog will attend the Internet & Mobile World trade show (booth No. 34) between Wednesday, September 19 and Friday, September 21 in Bucharest, Romania. It is the first event on this topic in Romania. I’ll attend the trade show together with Cornel, the Pentalog Institute director (consultancy and audit), Radu, one of our Mobile experts, and Cristian, one of our IT project managers in Romania.
We are going to take part in this trade show to present the projects that our 620 Romanian IT engineers and our 120 IT engineers from the Republic of Moldova have carried out in various fields of activity such as eCommerce, mCommerce, real estate management, machine to machine (M2M), presales, crisis management and many others.

We would like to invite you to watch our

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The MWC 2012 Conference – A vision of 2022 (second part)

The conference continued on the vision of 2022 (see my previous post here) by presenting several companies and their innovative solutions. Paul Lee (Deloitte), the chairman of this conference, has asked us for a vote in order to see which of these innovative solutions epitomizes the future:
- EarSmart: enables an object to hear (even in an extreme sound environment). They believe that, in 2022, the voice will be more useful than at the present day. In order to achieve that, the sound quality and voice capture must be improved not only for mobile devices but also for vocal translators and even for social networks. Companies such as Skype, HD voice, Apple (with Siri) and FaceBook set technology trends through (because of) their users. For this purpose, the communication

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The MWC 2012 Conference – A vision of 2022

The third day of the conference was chaired by Paul Lee, one of Deloitte‘s R&D managers.
The conference speakers were:
- John Donovan, from AT&T
- Erik Kruse, Ericsson’s R&D manager

John got the ball rolling for AT&T’s future in mobility. Nothing new compared to yesterday’s presentation (see my previous post here). Two major points on which John particularly insisted come to my mind:
- Networking of intelligence: AT&T manages a huge amount of Data (Big Data), including personal data as well as anonymous data. AT&T wants to interconnect the cloud with services (such as health services for instance) to provide new generation mobile services (a doctor can provide remote assistance).
- Security is among the main concerns of AT&T. The user must be allowed to choose whether or not to share

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Mobile World Congress 2012 Conference – How to develop the Apps of the future?

This conference was animated by Tim Green from Mobile Entertainment. The speakers were:
- Jon Summers, SVP, App & SVC Services, AT&T
- Scott Jenson, Creative Director, Frog
- Peter Broekroelofs, CTO & Co-Founder, Service2Media
- Safdar Mustafa, Head of Mobile Media, Al Jazeera
- Hoojong Kim, SVP, Global Technology Research Institute, SK Telecom

It was Jon Summer from AT&T who started the debates. For him, change must come from the complexity of tools, platforms, languages, protocols, as well as from data sources that the developers have to manage. All this must be simplified. AT&T has opened its network through a programme (WAC) for developing Cloud, with the aim of providing API/platforms to help developers, and to improve the collaboration with other telecommunication operators. This opening is surrounded by HTML5, by the

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MWC 2012 Conference: How Apps have changed our lives

It was in front of a packed audience that Scott Ellison (IDC) started the conference on how mobile applications will change our lives.
Even before starting, I am personally convinced of it: it is our everyday reality, as, like many others, I am “connected”. I regularly check my social networks and e-mails via dedicated apps. As I mentioned in a previous post, I am in favor of further mobility development, beyond simply supplying apps one has on the PC. Facebook is heading in this direction by establishing a partnership with many worldwide mobile operators to simplify the confirmation of account creation or access validation to a service. In order to achieve this, FB is going to skip the e-mail confirmation stage; this operation is going to take place via the equipment and mobile

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Embedded in the past, present and future

In the past, embedded meant designing circuit boards allowing to achieve one or two functionalities.
Nowadays, it means allowing modules having one or two functionalities to work together in an ever smaller and ever more intelligent device.
In the future, it will be about ensuring that the whole of these devices work properly at the right time.
Let’s take for instance something that we use every day: the mobile phone.
In the past, your mobile phone, or rather your portable phone because of the weight of some 8Watts, allowed you to make calls. For this purpose, it had a keypad, a screen, a battery and a GSM card.
Nowadays, besides making calls, your phone, or rather your smartphone, allows your to browse the internet, to take photos, to manage your calendar, to locate yourself (or

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Persuading your interlocutor in 40s when they don’t know you!

During TechInnov tradeshow in Orly-Sud, I attended a workshop on the concept of “Pitch”. A Pitch in the US represents a very short time to persuade someone, which corresponds to the time to go from the ground floor to the 20th floor taking the elevator. This is essential in the US in order to be able to proceed to the next stage, i.e. a longer meeting over coffee.
When I say very short, I mean between 40s to 2m30 and no more. 40s for the networking, 1min to 2min30 for catching one’s attention and 10min for an investor.
Summarizing all the information about your company in such a short time is very difficult for Europeans. Thus, you have to go to the core, adapt to your interlocutor and to their interests. So, if

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Mobile market liberalization may bring about a boom in M2M services and real productivity growth!

It is a fact that most of us hesitate when it comes to turning to a 100% mobile (online) world, as up to now fares have been really high. And, while we hesitate, all the related services fail to take off. Once we receive attractive offers (Thank you Mr Niel ), we’ll most likely have fewer scruples about taking the leap: 3G tablets, 3G ultra-light laptops, etc. Thus, we could be connected “full time” to social networks, to our company’s information systems (IS), to objects (M2M), etc.

The attractiveness of mobile prices will be reflected on full data offers in the field of connected objects (M2M or Machine to machine), which will eliminate the last but one obstacle to M2M take off: its price.

Why did I say “the last

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Mobile practices emerging from e-commerce

Following the E-Commerce trade show I recently attended in Paris, I could get an overview of mobile practices related to e-commerce. It is all about context and simplicity.

Let us recall the context in which we use our mobiles phones.
We use our mobile phones in all situations and generally while we’re doing something else such as queuing, drinking coffee, eating in a restaurant, shopping (for instance, to check the ingredients for a recipe), attending a particularly boring meeting, in restrooms, etc.

In a nutshell, wherever we need to kill 2 minutes of our time. And here is what we do during these 2 minutes: we check our e-mails, our social networks, we surf the Internet and we play.

In order to remain in this instant context (2 minutes), the more direct and intuitive

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