Pentablog: The european offshore, nearshore and right costing blog

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Frédéric Lasnier
Title: President&Chief Executive Officer
Bio: After a quick passage in a national marketing service company, Frederic Lasnier founded Pentalog with four colleagues, academics like himself. During a period of economic stagnation (in 1993).
In 1995, he decided to open permanently the capital of Pentalog to the participation of his employees. This participation now has reached 56%. It was a political vision that he shared with the founding members. Starting from 1997, Pentalog exported their first services outside of France. The percentage of foreign activities subsequently reached 60% in 2006.
In 1999, as part of a large software project (10 000 man-days in J2EE), he made his first trip to Romania and laid the foundation for the Pentalog policy of European "low cost". In 2005, he initiated the creation of BPO services (Business Process Outsourcing) and offered a New Business Model to Pentalog High Tech. In 2006, with the help of Ausy, one of the 5 most important players in the French market of outsourced R&D services, he created Pentalog Technology, a joint venture between Ausy and Pentalog, co-owned equally by the two partners. The Joint Venture aims to provide low cost but high quality R & D to global players. Pentalog took operational control of this alliance.
In 2008, Pentalog Deutschland, the German subsidiary of the group was created.
In 2009, Frederic created Pentalog Vietnam.
In all these areas, the management is provided from Orleans and it is here where 70% of the consolidated value is held.
Frederic is the father of the adaptation of the "design to cost" for intellectual services in France.
Aymeric Libeau
Title: CIO - Vice President Infrastructure & R&D
Bio: The management of infrastructure and R&D Aymeric is supervising includes all the technical aspects (for the company as well as for our customers), whether they are related to corporate needs, resources to complete a project, R&D activities or quality control.
Aymeric is the one who defines the strategy of development of our infrastructure and information system.
This former peacekeeper has led several international operations, in particular in Eastern Europe. He remains operational for some of our customers, whether as an expert in architecture, a project director or consultant in the choice of technologies.

Monica Jiman
Title: Deputy CEO
Bio: Monica graduated in Marketing and Production from the University of Orleans, and joined Pentalog as a trainee.
She then became the Manager of the branch office in Bucharest, today employing 50 people in the field of outsourced software development on the offshore as well as local market in Romania.
In May 2009 she became Chief Operational Officer. Monica is now in charge of operations in Vietnam, Eastern Europe, France and Germany, involving over 300 employees. She manages sales and business lines, the creation of new branch offices, recruitment, human resources and the responsibility of contractual operations.
Monica has been Pentalog's Deputy CEO (Deputy Chief Executive Officer) since August 2011. She is in charge of operational management, including the management of production and production structures, financial and reporting management, administration and development of existing partnerships, supervision of the information systems, technical management and … the incubator.
Alexandra Mondanel
Title: International Operations Officer
Bio: After a 4-month internship within the Pentalog Orleans Team, Alexandra was recruited to develop the company's international activities. She holds a postgraduate degree in International Business and foreign languages and she is European to the core: her mother is German and her father is French; she attended a British University, and used to work for the German subsidiary of a French company before joining Pentalog in 2005. Her ability to speak four languages will be determining to find partners all accross Europe.

Sophie Lelarge
Title: WW Sales and BL Director
Bio: Sophie is the group's Sales Director and manages the 3 Business Lines: Information Systems, Embedded Systems and BPO.
She ensures the dialogue with consultants and project managers, as well as the monitoring of our commitments, in coordination with the project managers.



Pierre Peutin
Title: Head of Business Line for Information Systems
Bio: Pierre entered Pentalog as a developer, in 1999. He has worked on web and client/servers projects, on missions of medium and long duration in both France and Belgium. After several years as a developer, Pierre oriented himself towards Business Intelligence by participating in various reporting projects for customers like PSA Peugeot Citroën, Loxam or the ACTICALL group. Later, Pierre became Project Leader for specific application developments, managing teams of 1 to 7 people based in France and offshore for Pentalog. Pierre then naturally served as an offshore Project Director before taking on the responsibility of the Business Line for Information Systems.
Pierre is presently responsible for writing business proposals, monitoring existing customers, commitment control vis-à-vis our customers on projects, compliance with Pentalog quality system procedures and control and optimization of expenses for the Business Line.
Mickaël Hiver
Title: Head of Business Lines for Embedded Systems & BPO
Bio: Mickaël entered Pentalog as a Network Administrator in February 1997 with the aim to gain global understanding of information technology in order to assist and guide users in meeting their real needs. For 8 years he was an in-house producer for Pentalog clients. With his acquired experience, Mickaël progressively left production to become first a Project Manager, then Project Director and finally the Head of Business Lines for Embedded Systems & BPO.
Mickaël is a hands-on and open person, with an acute sense of organization and priorities. Through his assistance and counseling he gives his clients and prospective clients the opportunity to focus calmly on their actual core business.
Eric Gouin
Title: Administrator
Bio: Eric graduated from a renown school of Physics and Chemistry in Paris. While he was a student he used to develop websites related to his student activities.
After two research internships within a French company producing mobile phone components in the Sophia-Antipolis Technopole, he joined the IT world in which he held several key positions.
He now is a finance and management control consultant.

Aleth Delcenserie
Title: Quality Manager
Bio: Associate-founder of Pentalog and board member, Aleth Delcenserie first evolved in the graphics department of the company. Gifted with a strong sense of organization and a taste for detail, she conducted with rigorous methodology publishing projects and electronic media for over ten years, and launched the Pentalog BPO-DTP sector at the end of 2005.
From September 2007, Aleth has been responsible for the definition and for the implementation of the Pentalog Quality Policy, leading to the ISO 9001:2008 certification of the group, on December 24, 2008.
As the Director of Quality Control, Aleth is now based in Moldova since 1 January 2009, where she now shares her time between coaching project managers in implementing effectiveness control and the progress of Pentalog Quality.
Tuan Nguyenquoc
Title: Sales Director
Bio: Tuan holds a Master's Degree in Information Systems and New Technologies from the Paris-Dauphine University, and gained some professional experience in France before returning to Vietnam to start his offshore adventure. He became a team leader in a Datawarehouse deployment project in Africa for a telecom provider, and witnessed violent riots in Kinshasa during a couple of days.
Following this project, Tuan turned to a Marcom position as the offshore business development manager of a big Vietnamese IT services company.
While reading the Pentalog blog Tuan became acquainted with Frederic and they met during Frederic's first visit in Vietnam. He was immediately convinced by Pentalog's business model and now manages the development of the first Pentalog office in Vietnam.
2009 annual report (first version)
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This is perhaps not the final version, but it is fairly complete. You can compare from last year’s version. This little exercise allows you to have a public record. Let’s say that for 2009, it is good. Pentalog gained more business than it lost. Only the pace of the new business has been slower, affecting the profit margin in 2010 rather than 2009. But we are now certain it will be again in double digits in the first quarter. At first we were a little alarmed by the weight of our first client, even when the eventual growth was reduced. For a moment, we thought it would reach 18-20% of our sales but it was finally reduced to about 13.

This version may still evolve a little before the final release. But for the reader of the blogs and social networking tools, it is normal to give them a sneak preview.

2009 annual report

- 50% growth in sales when the overall performance in IT services is -6%
- N° 1 of the French-speaking IT offshore / nearshore business in France
- N° 1 in Nearshore business in France
- N° 2 on the Romanian IT outsourcing market
- Among the top 10 of European nearshore companies
- EUR 13.5 M in sales
- 458th company in Europe and Middle East for positive growth in 2008, according to Deloitte Technology Fast 500
- double digit profitability ratio, up 50%
- Doubling of the overall profit margin
- Opening the Pentalog Vietnam offices in February, with over 40 employees in December
- First operations in digital television
- Rate of time & material operations reduced to 10% of the productive workforce in December
- 60% of actual sales came from competency divisions (in multi-year contracts), 20% in time & material, 10% in consulting, 10% fixed price.
- 80% of production staff is evaluated on a daily basis, using 25 to 40 criteria points
- Progressive deployment of production metrics on projects
- EUR 0,6 million spent on training
- 32 people trained on project management this year
- 169 people trained on quality awareness
- 152 people trained in French and English
- 541 people were trained (that is to say 100% of the permanent staff, + 100% of those in the Pentalog incubator)
- 77% for overall customer satisfaction (75% corresponding to “very good” and 85% “excellent”)
- Too low an index of internal satisfaction: 61% (66% = good and 50% = fair)
- The overall number rose from 290 to 430 employees
- 100 people were recruited in Romania and Moldova
- Specializing in Telecom: 40 engineer for ST-Ericsson mobile platforms (lower layers), 15 people for LHS-Ericsson billing system, 8 people in internet services for CityVox (Orange group), 3 BI consultants for Orange Romania, 6 people for the management of web services for Nordnet (Orange Group, web access control, management services and equipment).
- 26% of our Sales were signed outside of France (30% of foreign sales in Romania, 40% in Germany and 30% in Switzerland, Austria and Moldova).
- 128% German revenue growth to EUR 1.6 million
- 65 000 hits per month on Pentalog sites up till year end or 2200 hits / day! This figure does not include videos on web sharing sites
- 50 000 downloaded catalogs – Offshore prices for Pentalog services in Europe
- 12 new customers monthly
- Dependency ratio: the first customer represents 13.6% of sales. This figure is rising.


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