Pentablog: The european offshore, nearshore and right costing blog

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Frédéric Lasnier
Title: President&Chief Executive Officer
Bio: After a quick passage in a national marketing service company, Frederic Lasnier founded Pentalog with four colleagues, academics like himself. During a period of economic stagnation (in 1993).
In 1995, he decided to open permanently the capital of Pentalog to the participation of his employees. This participation now has reached 56%. It was a political vision that he shared with the founding members. Starting from 1997, Pentalog exported their first services outside of France. The percentage of foreign activities subsequently reached 60% in 2006.
In 1999, as part of a large software project (10 000 man-days in J2EE), he made his first trip to Romania and laid the foundation for the Pentalog policy of European "low cost". In 2005, he initiated the creation of BPO services (Business Process Outsourcing) and offered a New Business Model to Pentalog High Tech. In 2006, with the help of Ausy, one of the 5 most important players in the French market of outsourced R&D services, he created Pentalog Technology, a joint venture between Ausy and Pentalog, co-owned equally by the two partners. The Joint Venture aims to provide low cost but high quality R & D to global players. Pentalog took operational control of this alliance.
In 2008, Pentalog Deutschland, the German subsidiary of the group was created.
In 2009, Frederic created Pentalog Vietnam.
In all these areas, the management is provided from Orleans and it is here where 70% of the consolidated value is held.
Frederic is the father of the adaptation of the "design to cost" for intellectual services in France.
Aymeric Libeau
Title: CIO - Vice President Infrastructure & R&D
Bio: The management of infrastructure and R&D Aymeric is supervising includes all the technical aspects (for the company as well as for our customers), whether they are related to corporate needs, resources to complete a project, R&D activities or quality control.
Aymeric is the one who defines the strategy of development of our infrastructure and information system.
This former peacekeeper has led several international operations, in particular in Eastern Europe. He remains operational for some of our customers, whether as an expert in architecture, a project director or consultant in the choice of technologies.


Monica Jiman
Title: Deputy CEO
Bio: Monica graduated in Marketing and Production from the University of Orleans, and joined Pentalog as a trainee.
She then became the Manager of the branch office in Bucharest, today employing 50 people in the field of outsourced software development on the offshore as well as local market in Romania.
In May 2009 she became Chief Operational Officer. Monica is now in charge of operations in Vietnam, Eastern Europe, France and Germany, involving over 300 employees. She manages sales and business lines, the creation of new branch offices, recruitment, human resources and the responsibility of contractual operations.
Monica has been Pentalog's Deputy CEO (Deputy Chief Executive Officer) since August 2011. She is in charge of operational management, including the management of production and production structures, financial and reporting management, administration and development of existing partnerships, supervision of the information systems, technical management and … the incubator.

Alexandra Mondanel
Title: International Operations Officer
Bio: After a 4-month internship within the Pentalog Orleans Team, Alexandra was recruited to develop the company's international activities. She holds a postgraduate degree in International Business and foreign languages and she is European to the core: her mother is German and her father is French; she attended a British University, and used to work for the German subsidiary of a French company before joining Pentalog in 2005. Her ability to speak four languages will be determining to find partners all accross Europe.

Sophie Lelarge
Title: WW Sales and BL Director
Bio: Sophie is the group's Sales Director and manages the 3 Business Lines: Information Systems, Embedded Systems and BPO.
She ensures the dialogue with consultants and project managers, as well as the monitoring of our commitments, in coordination with the project managers.




Pierre Peutin
Title: Head of Business Line for Information Systems
Bio: Pierre entered Pentalog as a developer, in 1999. He has worked on web and client/servers projects, on missions of medium and long duration in both France and Belgium. After several years as a developer, Pierre oriented himself towards Business Intelligence by participating in various reporting projects for customers like PSA Peugeot Citroën, Loxam or the ACTICALL group. Later, Pierre became Project Leader for specific application developments, managing teams of 1 to 7 people based in France and offshore for Pentalog. Pierre then naturally served as an offshore Project Director before taking on the responsibility of the Business Line for Information Systems.
Pierre is presently responsible for writing business proposals, monitoring existing customers, commitment control vis-à-vis our customers on projects, compliance with Pentalog quality system procedures and control and optimization of expenses for the Business Line.
Mickaël Hiver
Title: Head of Business Lines for Embedded Systems & BPO
Bio: Mickaël entered Pentalog as a Network Administrator in February 1997 with the aim to gain global understanding of information technology in order to assist and guide users in meeting their real needs. For 8 years he was an in-house producer for Pentalog clients. With his acquired experience, Mickaël progressively left production to become first a Project Manager, then Project Director and finally the Head of Business Lines for Embedded Systems & BPO.
Mickaël is a hands-on and open person, with an acute sense of organization and priorities. Through his assistance and counseling he gives his clients and prospective clients the opportunity to focus calmly on their actual core business.
Eric Gouin
Title: Administrator
Bio: Eric graduated from a renown school of Physics and Chemistry in Paris. While he was a student he used to develop websites related to his student activities.
After two research internships within a French company producing mobile phone components in the Sophia-Antipolis Technopole, he joined the IT world in which he held several key positions.
He now is a finance and management control consultant.


Aleth Delcenserie
Title: Quality Manager
Bio: Associate-founder of Pentalog and board member, Aleth Delcenserie first evolved in the graphics department of the company. Gifted with a strong sense of organization and a taste for detail, she conducted with rigorous methodology publishing projects and electronic media for over ten years, and launched the Pentalog BPO-DTP sector at the end of 2005.
From September 2007, Aleth has been responsible for the definition and for the implementation of the Pentalog Quality Policy, leading to the ISO 9001:2008 certification of the group, on December 24, 2008.
As the Director of Quality Control, Aleth is now based in Moldova since 1 January 2009, where she now shares her time between coaching project managers in implementing effectiveness control and the progress of Pentalog Quality.

I will still be Pentalog’s CEO and more than that, I want to manage the company. But we are onto something big. Our digital marketing know-how, entirely specialized on IT and the skill management we’ve developed for more than 10 years, first under the Pentalog brand and then together with the information technology recruiting office, People Centric, call for setting up a specific company, with specific means. We are in the process of setting up this company and creating its offers.

Pentalog’s achievements in the field of Digital Marketing in a niche sector (offshore IT services company, 20 million euro/year and 700 employees at the end of 2011), may prove beneficial to the entire IT industry in France, to start with, and to the international market eventually. You should know that I have also successfully applied the same principles to other business sectors (interim in 2009 and wine retail in the beginning of 2000, thus adding 11 million euro to the 2011 revenue). Our impact could increase tenfold by making these unique services available to a broader market. I have invented most of the tools we are using, I may have even invented “skill marketing” in France, and we were the first to bring an IT services company online, long before Hitechpros’ bench time clearance sale service appeared online. But, before putting an end to this somewhat indecent self-satisfactory litany, I would like to let you know that we have recently created an IT Web TV and an online “merchant bank”, in a nutshell , I want to be part of this new adventure, at the highest level, by becoming its CEO.

Eric Gouin, my little brother, began preparing the transformation several months ago, discretely becoming PeopleCentric’s CEO. He will persevere by becoming Virtual Fanatic’s Deputy CEO, by my side, following the general management collegial model in Pentalog initiated with Monica Jiman.
For this extraordinary project, we are going to merge Pentalog’s marketing team (about twenty people) with the entire PeopleCentric team. This start-up company will set off with 50 employees from the day of its official launch!

What will this company offer? I couldn’t give a full account, as this would mean taking too many risks at this stage. But there are several services which come as no surprise: Recruitment (under the PeopleCentric brand name), employment-related technology and services, distribution of many software publishers’ products, both open source and proprietary, in a Cloud Catalog with a unique business model, intermediation services of all kinds in a world that we know by heart. But I do not wish to dwell on the intermediation aspect for the moment. Let’s just say that the systems we use at Pentalog, Pentalabbs (business incubator) and PeopleCentric generate about 25 million euro for an extremely limited offer at this stage. We are going to give it a competitive advantage by increasing its offer tenfold and by associating with partners.
Around forty companies have expressed their interest in the company and they will enable it to reach its break-even point in less than 6 months. The intentions to place orders in 2012 already amount to almost one million euro!

Virtual Fanatic, as this is its name, has its origins in the marketing DNA of two IT specialists: Pentalog attracts orders (50,000 separate ordering parties), while PeopleCentric is an offer catalyst (100,000 French and Romanian computer specialists have placed their trust in the company to advance their careers)! How could this company not be born under a lucky star with such genes?

Only a few days from now you could join us on the blog dedicated to Virtual Fanatic.


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