I will still be Pentalog’s CEO and more than that, I want to manage the company. But we are onto something big. Our digital marketing know-how, entirely specialized on IT and the skill management we’ve developed for more than 10 years, first under the Pentalog brand and then together with the information technology recruiting office, People Centric, call for setting up a specific company, with specific means. We are in the process of setting up this company and creating its offers.
Pentalog’s achievements in the field of Digital Marketing in a niche sector (offshore IT services company, 20 million euro/year and 700 employees at the end of 2011), may prove beneficial to the entire IT industry in France, to start with, and to the international market eventually. You should know that I have also successfully applied the same principles to other business sectors (interim in 2009 and wine retail in the beginning of 2000, thus adding 11 million euro to the 2011 revenue). Our impact could increase tenfold by making these unique services available to a broader market. I have invented most of the tools we are using, I may have even invented “skill marketing” in France, and we were the first to bring an IT services company online, long before Hitechpros’ bench time clearance sale service appeared online. But, before putting an end to this somewhat indecent self-satisfactory litany, I would like to let you know that we have recently created an IT Web TV and an online “merchant bank”, in a nutshell , I want to be part of this new adventure, at the highest level, by becoming its CEO.
Eric Gouin, my little brother, began preparing the transformation several months ago, discretely becoming PeopleCentric’s CEO. He will persevere by becoming Virtual Fanatic’s Deputy CEO, by my side, following the general management collegial model in Pentalog initiated with Monica Jiman.
For this extraordinary project, we are going to merge Pentalog’s marketing team (about twenty people) with the entire PeopleCentric team. This start-up company will set off with 50 employees from the day of its official launch!
What will this company offer? I couldn’t give a full account, as this would mean taking too many risks at this stage. But there are several services which come as no surprise: Recruitment (under the PeopleCentric brand name), employment-related technology and services, distribution of many software publishers’ products, both open source and proprietary, in a Cloud Catalog with a unique business model, intermediation services of all kinds in a world that we know by heart. But I do not wish to dwell on the intermediation aspect for the moment. Let’s just say that the systems we use at Pentalog, Pentalabbs (business incubator) and PeopleCentric generate about 25 million euro for an extremely limited offer at this stage. We are going to give it a competitive advantage by increasing its offer tenfold and by associating with partners.
Around forty companies have expressed their interest in the company and they will enable it to reach its break-even point in less than 6 months. The intentions to place orders in 2012 already amount to almost one million euro!
Virtual Fanatic, as this is its name, has its origins in the marketing DNA of two IT specialists: Pentalog attracts orders (50,000 separate ordering parties), while PeopleCentric is an offer catalyst (100,000 French and Romanian computer specialists have placed their trust in the company to advance their careers)! How could this company not be born under a lucky star with such genes?
Only a few days from now you could join us on the blog dedicated to Virtual Fanatic.






















