Pentablog: The european offshore, nearshore and right costing blog

Contact : +33 2 38 25 30 30 Pentalog TV Pentalog
Authors presentationClose
Frédéric Lasnier
Title: President&Chief Executive Officer
Bio: After a quick passage in a national marketing service company, Frederic Lasnier founded Pentalog with four colleagues, academics like himself. During a period of economic stagnation (in 1993).
In 1995, he decided to open permanently the capital of Pentalog to the participation of his employees. This participation now has reached 56%. It was a political vision that he shared with the founding members. Starting from 1997, Pentalog exported their first services outside of France. The percentage of foreign activities subsequently reached 60% in 2006.
In 1999, as part of a large software project (10 000 man-days in J2EE), he made his first trip to Romania and laid the foundation for the Pentalog policy of European "low cost". In 2005, he initiated the creation of BPO services (Business Process Outsourcing) and offered a New Business Model to Pentalog High Tech. In 2006, with the help of Ausy, one of the 5 most important players in the French market of outsourced R&D services, he created Pentalog Technology, a joint venture between Ausy and Pentalog, co-owned equally by the two partners. The Joint Venture aims to provide low cost but high quality R & D to global players. Pentalog took operational control of this alliance.
In 2008, Pentalog Deutschland, the German subsidiary of the group was created.
In 2009, Frederic created Pentalog Vietnam.
In all these areas, the management is provided from Orleans and it is here where 70% of the consolidated value is held.
Frederic is the father of the adaptation of the "design to cost" for intellectual services in France.
Aymeric Libeau
Title: CIO - Vice President Infrastructure & R&D
Bio: The management of infrastructure and R&D Aymeric is supervising includes all the technical aspects (for the company as well as for our customers), whether they are related to corporate needs, resources to complete a project, R&D activities or quality control.
Aymeric is the one who defines the strategy of development of our infrastructure and information system.
This former peacekeeper has led several international operations, in particular in Eastern Europe. He remains operational for some of our customers, whether as an expert in architecture, a project director or consultant in the choice of technologies.


Monica Jiman
Title: COO - Vice President Business Development
Bio: Monica graduated in Marketing and Production from the University of Orleans, and joined Pentalog as a trainee.
She then became the Manager of the branch office in Bucharest, today employing 50 people in the field of outsourced software development on the offshore as well as local market in Romania.
In May 2009 she became Chief Operational Officer. Monica is now in charge of operations in Vietnam, Eastern Europe, France and Germany, involving over 300 employees. She manages sales and business lines, the creation of new branch offices, recruitment, human resources and the responsibility of contractual operations.

Alexandra Mondanel
Title: International Operations Officer
Bio: After a 4-month internship within the Pentalog Orleans Team, Alexandra was recruited to develop the company's international activities. She holds a postgraduate degree in International Business and foreign languages and she is European to the core: her mother is German and her father is French; she attended a British University, and used to work for the German subsidiary of a French company before joining Pentalog in 2005. Her ability to speak four languages will be determining to find partners all accross Europe.

Sophie Lelarge
Title: WW Sales and BL Director
Bio: Sophie is the group's Sales Director and manages the 3 Business Lines: Information Systems, Embedded Systems and BPO.
She ensures the dialogue with consultants and project managers, as well as the monitoring of our commitments, in coordination with the project managers.




Pierre Peutin
Title: Head of Business Line for Information Systems
Bio: Pierre entered Pentalog as a developer, in 1999. He has worked on web and client/servers projects, on missions of medium and long duration in both France and Belgium. After several years as a developer, Pierre oriented himself towards Business Intelligence by participating in various reporting projects for customers like PSA Peugeot Citroën, Loxam or the ACTICALL group. Later, Pierre became Project Leader for specific application developments, managing teams of 1 to 7 people based in France and offshore for Pentalog. Pierre then naturally served as an offshore Project Director before taking on the responsibility of the Business Line for Information Systems.
Pierre is presently responsible for writing business proposals, monitoring existing customers, commitment control vis-à-vis our customers on projects, compliance with Pentalog quality system procedures and control and optimization of expenses for the Business Line.
Mickaël Hiver
Title: Head of Business Lines for Embedded Systems & BPO
Bio: Mickaël entered Pentalog as a Network Administrator in February 1997 with the aim to gain global understanding of information technology in order to assist and guide users in meeting their real needs. For 8 years he was an in-house producer for Pentalog clients. With his acquired experience, Mickaël progressively left production to become first a Project Manager, then Project Director and finally the Head of Business Lines for Embedded Systems & BPO.
Mickaël is a hands-on and open person, with an acute sense of organization and priorities. Through his assistance and counseling he gives his clients and prospective clients the opportunity to focus calmly on their actual core business.
Eric Gouin
Title: Administrator
Bio: Eric graduated from a renown school of Physics and Chemistry in Paris. While he was a student he used to develop websites related to his student activities.
After two research internships within a French company producing mobile phone components in the Sophia-Antipolis Technopole, he joined the IT world in which he held several key positions.
He now is a finance and management control consultant.


Aleth Delcenserie
Title: Quality Manager
Bio: Associate-founder of Pentalog and board member, Aleth Delcenserie first evolved in the graphics department of the company. Gifted with a strong sense of organization and a taste for detail, she conducted with rigorous methodology publishing projects and electronic media for over ten years, and launched the Pentalog BPO-DTP sector at the end of 2005.
From September 2007, Aleth has been responsible for the definition and for the implementation of the Pentalog Quality Policy, leading to the ISO 9001:2008 certification of the group, on December 24, 2008.
As the Director of Quality Control, Aleth is now based in Moldova since 1 January 2009, where she now shares her time between coaching project managers in implementing effectiveness control and the progress of Pentalog Quality.
Tuan Nguyenquoc
Title: Office Manager Hanoi
Bio: Tuan holds a Master's Degree in Information Systems and New Technologies from the Paris-Dauphine University, and gained some professional experience in France before returning to Vietnam to start his offshore adventure. He became a team leader in a Datawarehouse deployment project in Africa for a telecom provider, and witnessed violent riots in Kinshasa during a couple of days.
Following this project, Tuan turned to a Marcom position as the offshore business development manager of a big Vietnamese IT services company.
While reading the Pentalog blog Tuan became acquainted with Frederic and they met during Frederic's first visit in Vietnam. He was immediately convinced by Pentalog's business model and now manages the development of the first Pentalog office in Vietnam.

A concrete case of the use of Pentalog Metric system

While introducing the new Pentalog organizational structure, we announced also the establishment of Business Liners (BL).
One of their responsibilities consists of demonstrating in the field the in depth improvement of work methods, conducted under the responsibility of the Technical Director of and Quality Director.

Regularly, each BL will speak on the progress of these implementations in the field.
One of the first articles prepared by Pierre Peutin the IS BL (Information Systems), presents the metric system as applied on one of our projects.

Other topics of interest will follow.
===========================

After several months of in depth work on improving the process of estimating costs, and to respond to Fred’s post on establishing the metric system in Pentalog, I would like to mention now the widespread use of this system in most of the Pentalog projects.

Before giving an example, I would like briefly to explain the philosophy of the metric system. A metric is a progress or quality indicator of the software development. More precisely I would define it as the use of metrics to measure and to compare the development times. For this, the first step is the breakdown of the project requirements into subcategory requirements and then into work units for each subcategory requirement. Each work unit belongs to a certain type (simple, medium complex, for example) and is defined by assigning a certain number of characteristics. By classifying these work units, then it is possible to assign a worload which translates into the number of man days for development (or number of hours, depending on the structure chosen).
Taking for example a data entry form, the characteristics could be the number of input fields, the number of drop-down list, of images, the complexity of the actions related to the different buttons, etc…
This first stage gives a point of reference to the project.

After defining the reference, which is generally used in the first step to accelerate and standardize the estimates, we must confirm the costs attached to each work unit by correlating it with the actual time spent in developing each requirement. I would like to note that the reference allows for complete transparency in regards to the development time and for the customer.

When the reference has reached a certain maturity (equivalence established between the workload and the time spent during development), it is possible to measure the productivity and thus to establish goals for improving the performance of the development team. The idea here is to gradually reduce the worklaod for each work unit in regards to the reference in order to increase the development speed.

It is precisely this process that I would like to present now.

The project given here, as an example, is the development of a management solution for sales outlets for one of our French customers. The development is carried out by 5 teams spread over 3 Pentalog Offshore sites (Romania, Moldova and Vietnam) with 40 members.

For this project with more than 6000 man days in 2009 based on the SCRUM method (AGILE method), using the metrics system is intended primarily to improve the development productivity by increasing the number of detailed requirements contained in each Sprint; the reference points have been provided for at the beginning of the project by the client.

The work of the project manager is to analyze at the end of each Sprint, the work units in order to adjust the development workloads (by increasing them at the beginning in respect to the content of the Sprints and then decreasing them when the team has reached its cruising speed to improve it’s productivity). Having these common references also allows to more accurately measure the performance of each team and adjust the continuity of the management.

In the diagram below, which uses the data from this project, the project leader is able to compare the results obtained in the development of the interfaces for each of the 5 teams to see who are his top performers and those who are less so. The idea here is to first smooth the performance of all the teams using as a point of reference the faster team and then in regards to the reference development times.

metriques.jpg

By analyzing this graph, there is a visible disparity in development time between the teams. The project manager then got down to the task of making the necessary changes to smooth the time of all the teams.

After bringing all the teams to the same development level, the project leader can tackle the job to improve the productivity by gradually reducing the workloads of each type.

Here I am trying to show the first example of the industrialization of the Pentalog metric system, notably by explaining how it is possible to increase the productivity of a project. In a future post I will explain, by using another example, the establishment of a reference repository.

Posted on Thu., 8 Oct. 2009 11:16 by Monica JIMAN (337 day(s) old)
Tags: Offshore technology and organisation
Comments [0] Trackbacks [0] Permalink

Post a comment :

AVERAGE PRICE REPORT (DAILY RATES)
2nd quarter 2009

460
137
175
91
256