Pentablog: The european offshore, nearshore and right costing blog

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Frédéric Lasnier
Title: President&Chief Executive Officer
Bio: After a quick passage in a national marketing service company, Frederic Lasnier founded Pentalog with four colleagues, academics like himself. During a period of economic stagnation (in 1993).
In 1995, he decided to open permanently the capital of Pentalog to the participation of his employees. This participation now has reached 56%. It was a political vision that he shared with the founding members. Starting from 1997, Pentalog exported their first services outside of France. The percentage of foreign activities subsequently reached 60% in 2006.
In 1999, as part of a large software project (10 000 man-days in J2EE), he made his first trip to Romania and laid the foundation for the Pentalog policy of European "low cost". In 2005, he initiated the creation of BPO services (Business Process Outsourcing) and offered a New Business Model to Pentalog High Tech. In 2006, with the help of Ausy, one of the 5 most important players in the French market of outsourced R&D services, he created Pentalog Technology, a joint venture between Ausy and Pentalog, co-owned equally by the two partners. The Joint Venture aims to provide low cost but high quality R & D to global players. Pentalog took operational control of this alliance.
In 2008, Pentalog Deutschland, the German subsidiary of the group was created.
In 2009, Frederic created Pentalog Vietnam.
In all these areas, the management is provided from Orleans and it is here where 70% of the consolidated value is held.
Frederic is the father of the adaptation of the "design to cost" for intellectual services in France.
Aymeric Libeau
Title: CIO - Vice President Infrastructure & R&D
Bio: The management of infrastructure and R&D Aymeric is supervising includes all the technical aspects (for the company as well as for our customers), whether they are related to corporate needs, resources to complete a project, R&D activities or quality control.
Aymeric is the one who defines the strategy of development of our infrastructure and information system.
This former peacekeeper has led several international operations, in particular in Eastern Europe. He remains operational for some of our customers, whether as an expert in architecture, a project director or consultant in the choice of technologies.

Monica Jiman
Title: COO - Vice President Business Development
Bio: Monica graduated in Marketing and Production from the University of Orleans, and joined Pentalog as a trainee.
She then became the Manager of the branch office in Bucharest, today employing 50 people in the field of outsourced software development on the offshore as well as local market in Romania.
In May 2009 she became Chief Operational Officer. Monica is now in charge of operations in Vietnam, Eastern Europe, France and Germany, involving over 300 employees. She manages sales and business lines, the creation of new branch offices, recruitment, human resources and the responsibility of contractual operations.
Alexandra Mondanel
Title: International Operations Officer
Bio: After a 4-month internship within the Pentalog Orleans Team, Alexandra was recruited to develop the company's international activities. She holds a postgraduate degree in International Business and foreign languages and she is European to the core: her mother is German and her father is French; she attended a British University, and used to work for the German subsidiary of a French company before joining Pentalog in 2005. Her ability to speak four languages will be determining to find partners all accross Europe.

Sophie Lelarge
Title: WW Sales and BL Director
Bio: Sophie is the group's Sales Director and manages the 3 Business Lines: Information Systems, Embedded Systems and BPO.
She ensures the dialogue with consultants and project managers, as well as the monitoring of our commitments, in coordination with the project managers.



Pierre Peutin
Title: Head of Business Line for Information Systems
Bio: Pierre entered Pentalog as a developer, in 1999. He has worked on web and client/servers projects, on missions of medium and long duration in both France and Belgium. After several years as a developer, Pierre oriented himself towards Business Intelligence by participating in various reporting projects for customers like PSA Peugeot Citroën, Loxam or the ACTICALL group. Later, Pierre became Project Leader for specific application developments, managing teams of 1 to 7 people based in France and offshore for Pentalog. Pierre then naturally served as an offshore Project Director before taking on the responsibility of the Business Line for Information Systems.
Pierre is presently responsible for writing business proposals, monitoring existing customers, commitment control vis-à-vis our customers on projects, compliance with Pentalog quality system procedures and control and optimization of expenses for the Business Line.
Mickaël Hiver
Title: Head of Business Lines for Embedded Systems & BPO
Bio: Mickaël entered Pentalog as a Network Administrator in February 1997 with the aim to gain global understanding of information technology in order to assist and guide users in meeting their real needs. For 8 years he was an in-house producer for Pentalog clients. With his acquired experience, Mickaël progressively left production to become first a Project Manager, then Project Director and finally the Head of Business Lines for Embedded Systems & BPO.
Mickaël is a hands-on and open person, with an acute sense of organization and priorities. Through his assistance and counseling he gives his clients and prospective clients the opportunity to focus calmly on their actual core business.
Eric Gouin
Title: Administrator
Bio: Eric graduated from a renown school of Physics and Chemistry in Paris. While he was a student he used to develop websites related to his student activities.
After two research internships within a French company producing mobile phone components in the Sophia-Antipolis Technopole, he joined the IT world in which he held several key positions.
He now is a finance and management control consultant.

Aleth Delcenserie
Title: Quality Manager
Bio: Associate-founder of Pentalog and board member, Aleth Delcenserie first evolved in the graphics department of the company. Gifted with a strong sense of organization and a taste for detail, she conducted with rigorous methodology publishing projects and electronic media for over ten years, and launched the Pentalog BPO-DTP sector at the end of 2005.
From September 2007, Aleth has been responsible for the definition and for the implementation of the Pentalog Quality Policy, leading to the ISO 9001:2008 certification of the group, on December 24, 2008.
As the Director of Quality Control, Aleth is now based in Moldova since 1 January 2009, where she now shares her time between coaching project managers in implementing effectiveness control and the progress of Pentalog Quality.
Tuan Nguyenquoc
Title: Office Manager Hanoi
Bio: Tuan holds a Master's Degree in Information Systems and New Technologies from the Paris-Dauphine University, and gained some professional experience in France before returning to Vietnam to start his offshore adventure. He became a team leader in a Datawarehouse deployment project in Africa for a telecom provider, and witnessed violent riots in Kinshasa during a couple of days.
Following this project, Tuan turned to a Marcom position as the offshore business development manager of a big Vietnamese IT services company.
While reading the Pentalog blog Tuan became acquainted with Frederic and they met during Frederic's first visit in Vietnam. He was immediately convinced by Pentalog's business model and now manages the development of the first Pentalog office in Vietnam.
Figures, some are amazing…

- First the most incredible, 93% of the Pentalog job offers are accepted! I wasn’t aware of this fact and it really amazed me. People Centric, I would like to thank you for the quality of your targeting. However, we would like it even better in particular in the industrial and embedded sectors.
- 73% of the commercial offers sent by Pentalog in 2009 to new clients were accepted… but this figure is declining. In the past few months, we are below 60%. Is this an effect of the crisis or because of the change in our organization? This issue is being studied.

- 90% of the tenders sent to our existing clients are accepted… Confidence is high!

- The overall satisfaction of our clients (as expressed by the surveys) is: 78% (our target was 70%). It is obvious that the propensity to express one-self is stronger when the opinion is negative, but this is the name of the game. Most of the surveys conducted by IT companies indicate results ranging from 60 to 80%. But it rarely goes beyond this figure. But we will probably soon see an improvement and reach our objective.
- The quality of our customer relationship is very high: 87%! This sub indicator shows the overall satisfaction!
- 8 customer complaints since the 1st of January. Less than one per month. 4 came from 2 customers, and for entirely different reasons. For one, it was the structure and organization of the team and the other one because of the difficulty Pentalog had to follow a much smaller operation than others. Anyway… We need to identify and eliminate them. But 8 claims for more than 100 missions and projects and 400 employees, we are already seeing the first results of our quality plan. We will continue to monitor and make further improvements!
- Pentalog employees spent more than 3500 days in training, more than 10 days per person (I think that our annual average is 320). This figure also surprised me. I knew it was high, but not to this point. We have reached 120% of our objective!

These figures come from the management meeting we held yesterday for 3 sites in the world (Orleans, Brasov and Hanoi). Some indicate a need for improvement. We are extremely behind in our goal to hold annual interviews with our employees. Similarly, in calculating the level of customer satisfaction, the sub-indicators for commercial follow-up definitely need to be improved. It is a fact of our business model. But we’re working on it!


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AVERAGE PRICE REPORT (DAILY RATES)
2nd quarter 2009

460 €
137 €
175 €
91 €
256 €