Pentablog: The european offshore, nearshore and right costing blog

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Frédéric Lasnier
Title: President&Chief Executive Officer
Bio: After a quick passage in a national marketing service company, Frederic Lasnier founded Pentalog with four colleagues, academics like himself. During a period of economic stagnation (in 1993).
In 1995, he decided to open permanently the capital of Pentalog to the participation of his employees. This participation now has reached 56%. It was a political vision that he shared with the founding members. Starting from 1997, Pentalog exported their first services outside of France. The percentage of foreign activities subsequently reached 60% in 2006.
In 1999, as part of a large software project (10 000 man-days in J2EE), he made his first trip to Romania and laid the foundation for the Pentalog policy of European "low cost". In 2005, he initiated the creation of BPO services (Business Process Outsourcing) and offered a New Business Model to Pentalog High Tech. In 2006, with the help of Ausy, one of the 5 most important players in the French market of outsourced R&D services, he created Pentalog Technology, a joint venture between Ausy and Pentalog, co-owned equally by the two partners. The Joint Venture aims to provide low cost but high quality R & D to global players. Pentalog took operational control of this alliance.
In 2008, Pentalog Deutschland, the German subsidiary of the group was created.
In 2009, Frederic created Pentalog Vietnam.
In all these areas, the management is provided from Orleans and it is here where 70% of the consolidated value is held.
Frederic is the father of the adaptation of the "design to cost" for intellectual services in France.
Aymeric Libeau
Title: CIO - Vice President Infrastructure & R&D
Bio: The management of infrastructure and R&D Aymeric is supervising includes all the technical aspects (for the company as well as for our customers), whether they are related to corporate needs, resources to complete a project, R&D activities or quality control.
Aymeric is the one who defines the strategy of development of our infrastructure and information system.
This former peacekeeper has led several international operations, in particular in Eastern Europe. He remains operational for some of our customers, whether as an expert in architecture, a project director or consultant in the choice of technologies.

Monica Jiman
Title: Deputy CEO
Bio: Monica graduated in Marketing and Production from the University of Orleans, and joined Pentalog as a trainee.
She then became the Manager of the branch office in Bucharest, today employing 50 people in the field of outsourced software development on the offshore as well as local market in Romania.
In May 2009 she became Chief Operational Officer. Monica is now in charge of operations in Vietnam, Eastern Europe, France and Germany, involving over 300 employees. She manages sales and business lines, the creation of new branch offices, recruitment, human resources and the responsibility of contractual operations.
Monica has been Pentalog's Deputy CEO (Deputy Chief Executive Officer) since August 2011. She is in charge of operational management, including the management of production and production structures, financial and reporting management, administration and development of existing partnerships, supervision of the information systems, technical management and … the incubator.
Alexandra Mondanel
Title: International Operations Officer
Bio: After a 4-month internship within the Pentalog Orleans Team, Alexandra was recruited to develop the company's international activities. She holds a postgraduate degree in International Business and foreign languages and she is European to the core: her mother is German and her father is French; she attended a British University, and used to work for the German subsidiary of a French company before joining Pentalog in 2005. Her ability to speak four languages will be determining to find partners all accross Europe.

Sophie Lelarge
Title: WW Sales and BL Director
Bio: Sophie is the group's Sales Director and manages the 3 Business Lines: Information Systems, Embedded Systems and BPO.
She ensures the dialogue with consultants and project managers, as well as the monitoring of our commitments, in coordination with the project managers.



Pierre Peutin
Title: Head of Business Line for Information Systems
Bio: Pierre entered Pentalog as a developer, in 1999. He has worked on web and client/servers projects, on missions of medium and long duration in both France and Belgium. After several years as a developer, Pierre oriented himself towards Business Intelligence by participating in various reporting projects for customers like PSA Peugeot Citroën, Loxam or the ACTICALL group. Later, Pierre became Project Leader for specific application developments, managing teams of 1 to 7 people based in France and offshore for Pentalog. Pierre then naturally served as an offshore Project Director before taking on the responsibility of the Business Line for Information Systems.
Pierre is presently responsible for writing business proposals, monitoring existing customers, commitment control vis-à-vis our customers on projects, compliance with Pentalog quality system procedures and control and optimization of expenses for the Business Line.
Mickaël Hiver
Title: Head of Business Lines for Embedded Systems & BPO
Bio: Mickaël entered Pentalog as a Network Administrator in February 1997 with the aim to gain global understanding of information technology in order to assist and guide users in meeting their real needs. For 8 years he was an in-house producer for Pentalog clients. With his acquired experience, Mickaël progressively left production to become first a Project Manager, then Project Director and finally the Head of Business Lines for Embedded Systems & BPO.
Mickaël is a hands-on and open person, with an acute sense of organization and priorities. Through his assistance and counseling he gives his clients and prospective clients the opportunity to focus calmly on their actual core business.
Eric Gouin
Title: Administrator
Bio: Eric graduated from a renown school of Physics and Chemistry in Paris. While he was a student he used to develop websites related to his student activities.
After two research internships within a French company producing mobile phone components in the Sophia-Antipolis Technopole, he joined the IT world in which he held several key positions.
He now is a finance and management control consultant.

Aleth Delcenserie
Title: Quality Manager
Bio: Associate-founder of Pentalog and board member, Aleth Delcenserie first evolved in the graphics department of the company. Gifted with a strong sense of organization and a taste for detail, she conducted with rigorous methodology publishing projects and electronic media for over ten years, and launched the Pentalog BPO-DTP sector at the end of 2005.
From September 2007, Aleth has been responsible for the definition and for the implementation of the Pentalog Quality Policy, leading to the ISO 9001:2008 certification of the group, on December 24, 2008.
As the Director of Quality Control, Aleth is now based in Moldova since 1 January 2009, where she now shares her time between coaching project managers in implementing effectiveness control and the progress of Pentalog Quality.
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Pentalog started becoming a 2.0 company as early as the year 2000 and perhaps even before that. Open capital, figures made public, transparent strategy, openness for all employees, all of this was implemented more than 10 years ago. The web has played a vital role in this strategy and, without this technological revolution, I don’t think it would have been possible to build such a company. Everything from sales to recruitment goes through the web channel which is continually expanding and supports more and more sophisticated productions.

In this respect, our fourth web policy, materialized through the launch of www.pentalog.com V4 in September 2010, was to offer more animations, as well as video images. Our videos have been viewed more than 66,000 times and we have had our own Youtube channel for several months. We have already produced over one hundred videos.

Nevertheless, neither the quantity, nor the quality are sufficient. We are therefore launching an internal webTV equipped with a set and professional technical resources. It will produce two types of content: on the one hand, corporate videos for meeting the company’s immediate objectives (related to sales and HR) and, on the other hand, talk shows on complex subjects discussed with professional guests. The shows will be produced by Pentalog TV and perhaps by other specialized web channels, as well.

The Iasi center has been chosen to host the set, for several reasons. First of all, it is a dynamic site which regularly receives Pentalog clients. Secondly, it hasn’t hosted any of the company’s cross-department functions before. We have now accomplished this. Finally, the center can be reached by plane from Bucharest and Vienna and is greatly used by our German customers.

The pilot productions have been filmed this week. They feature developers, Project Managers, an Office Director and technical experts of the company. A complete list of shows has been drawn up. We now need to create an editorial department, credits etc.

As for the meeting of our corporate objectives, the use of the video channel had become vital. Try, for instance, to search for “SSII offshore” (offshore IT service company) on Google and you will find a Pentalog video that offers a visit to the Brasov office at the beginning of the second page (www.pentalog.fr is on the first page). Videos are part and parcel of our SEO (search engine optimization) strategy. In fact, videos “give life” to content and highlight project carriers and all participants. After having produced thousands of content items for the semantic web, and even though we will continue to do so, we need to increase the number of our video productions and consider Youtube as a document platform and a search engine in itself. But what I find particularly appealing is the ability to prove the existence and performance of the services and teams of our IT outsourcing company, whereas all our competitors continue to rely on 1.0 technologies and often speak of things that they don’t do or of human and technical resources that they oversize to considerable extents. It is a lot more difficult to cheat using animated images. Images will therefore become vital in creating any type of communication products, including online business cards, success stories or direct recruitment by project teams.

I’d like to take this opportunity to thank my friend Lucie Brasseur who is helping us with this project. She offered us both her services and her production equipment. The vivacious host, who is a producer and owner of Twideco TV in Orléans, will allow us to save considerable time. I am extremely grateful to her. We have posted online a first non-edited production of a strategic discussion between Catalin (Iasi Office Director) and I, in Romanian. Even if you don’t speak Romanian, wait until the middle of the video and you will be amused ;) . The collection of bloopers already looks promising :)


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