Pentablog: The european offshore, nearshore and right costing blog

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Frédéric Lasnier
Title: President&Chief Executive Officer
Bio: After a quick passage in a national marketing service company, Frederic Lasnier founded Pentalog with four colleagues, academics like himself. During a period of economic stagnation (in 1993).
In 1995, he decided to open permanently the capital of Pentalog to the participation of his employees. This participation now has reached 56%. It was a political vision that he shared with the founding members. Starting from 1997, Pentalog exported their first services outside of France. The percentage of foreign activities subsequently reached 60% in 2006.
In 1999, as part of a large software project (10 000 man-days in J2EE), he made his first trip to Romania and laid the foundation for the Pentalog policy of European "low cost". In 2005, he initiated the creation of BPO services (Business Process Outsourcing) and offered a New Business Model to Pentalog High Tech. In 2006, with the help of Ausy, one of the 5 most important players in the French market of outsourced R&D services, he created Pentalog Technology, a joint venture between Ausy and Pentalog, co-owned equally by the two partners. The Joint Venture aims to provide low cost but high quality R & D to global players. Pentalog took operational control of this alliance.
In 2008, Pentalog Deutschland, the German subsidiary of the group was created.
In 2009, Frederic created Pentalog Vietnam.
In all these areas, the management is provided from Orleans and it is here where 70% of the consolidated value is held.
Frederic is the father of the adaptation of the "design to cost" for intellectual services in France.
Aymeric Libeau
Title: CIO - Vice President Infrastructure & R&D
Bio: The management of infrastructure and R&D Aymeric is supervising includes all the technical aspects (for the company as well as for our customers), whether they are related to corporate needs, resources to complete a project, R&D activities or quality control.
Aymeric is the one who defines the strategy of development of our infrastructure and information system.
This former peacekeeper has led several international operations, in particular in Eastern Europe. He remains operational for some of our customers, whether as an expert in architecture, a project director or consultant in the choice of technologies.


Monica Jiman
Title: Deputy CEO
Bio: Monica graduated in Marketing and Production from the University of Orleans, and joined Pentalog as a trainee.
She then became the Manager of the branch office in Bucharest, today employing 50 people in the field of outsourced software development on the offshore as well as local market in Romania.
In May 2009 she became Chief Operational Officer. Monica is now in charge of operations in Vietnam, Eastern Europe, France and Germany, involving over 300 employees. She manages sales and business lines, the creation of new branch offices, recruitment, human resources and the responsibility of contractual operations.
Monica has been Pentalog's Deputy CEO (Deputy Chief Executive Officer) since August 2011. She is in charge of operational management, including the management of production and production structures, financial and reporting management, administration and development of existing partnerships, supervision of the information systems, technical management and … the incubator.

Alexandra Mondanel
Title: International Operations Officer
Bio: After a 4-month internship within the Pentalog Orleans Team, Alexandra was recruited to develop the company's international activities. She holds a postgraduate degree in International Business and foreign languages and she is European to the core: her mother is German and her father is French; she attended a British University, and used to work for the German subsidiary of a French company before joining Pentalog in 2005. Her ability to speak four languages will be determining to find partners all accross Europe.

Sophie Lelarge
Title: WW Sales and BL Director
Bio: Sophie is the group's Sales Director and manages the 3 Business Lines: Information Systems, Embedded Systems and BPO.
She ensures the dialogue with consultants and project managers, as well as the monitoring of our commitments, in coordination with the project managers.




Pierre Peutin
Title: Head of Business Line for Information Systems
Bio: Pierre entered Pentalog as a developer, in 1999. He has worked on web and client/servers projects, on missions of medium and long duration in both France and Belgium. After several years as a developer, Pierre oriented himself towards Business Intelligence by participating in various reporting projects for customers like PSA Peugeot Citroën, Loxam or the ACTICALL group. Later, Pierre became Project Leader for specific application developments, managing teams of 1 to 7 people based in France and offshore for Pentalog. Pierre then naturally served as an offshore Project Director before taking on the responsibility of the Business Line for Information Systems.
Pierre is presently responsible for writing business proposals, monitoring existing customers, commitment control vis-à-vis our customers on projects, compliance with Pentalog quality system procedures and control and optimization of expenses for the Business Line.
Mickaël Hiver
Title: Head of Business Lines for Embedded Systems & BPO
Bio: Mickaël entered Pentalog as a Network Administrator in February 1997 with the aim to gain global understanding of information technology in order to assist and guide users in meeting their real needs. For 8 years he was an in-house producer for Pentalog clients. With his acquired experience, Mickaël progressively left production to become first a Project Manager, then Project Director and finally the Head of Business Lines for Embedded Systems & BPO.
Mickaël is a hands-on and open person, with an acute sense of organization and priorities. Through his assistance and counseling he gives his clients and prospective clients the opportunity to focus calmly on their actual core business.
Eric Gouin
Title: Administrator
Bio: Eric graduated from a renown school of Physics and Chemistry in Paris. While he was a student he used to develop websites related to his student activities.
After two research internships within a French company producing mobile phone components in the Sophia-Antipolis Technopole, he joined the IT world in which he held several key positions.
He now is a finance and management control consultant.


Aleth Delcenserie
Title: Quality Manager
Bio: Associate-founder of Pentalog and board member, Aleth Delcenserie first evolved in the graphics department of the company. Gifted with a strong sense of organization and a taste for detail, she conducted with rigorous methodology publishing projects and electronic media for over ten years, and launched the Pentalog BPO-DTP sector at the end of 2005.
From September 2007, Aleth has been responsible for the definition and for the implementation of the Pentalog Quality Policy, leading to the ISO 9001:2008 certification of the group, on December 24, 2008.
As the Director of Quality Control, Aleth is now based in Moldova since 1 January 2009, where she now shares her time between coaching project managers in implementing effectiveness control and the progress of Pentalog Quality.
Tuan Nguyenquoc
Title: Sales Director
Bio: Tuan holds a Master's Degree in Information Systems and New Technologies from the Paris-Dauphine University, and gained some professional experience in France before returning to Vietnam to start his offshore adventure. He became a team leader in a Datawarehouse deployment project in Africa for a telecom provider, and witnessed violent riots in Kinshasa during a couple of days.
Following this project, Tuan turned to a Marcom position as the offshore business development manager of a big Vietnamese IT services company.
While reading the Pentalog blog Tuan became acquainted with Frederic and they met during Frederic's first visit in Vietnam. He was immediately convinced by Pentalog's business model and now manages the development of the first Pentalog office in Vietnam.

Situation and perspectives in the Arab world: What are the opportunities for France? – The Franco-Arab Chamber of Commerce (National Assembly on January 23)

Last Monday, together with Guy, my father, I attended a fascinating conference at the National Assembly, on this Arab spring which looks down on the change of seasons, as it began almost a year ago (in the middle of winter). The crazy events in this area took place exactly at a time when Pentalog (IT services company) was finally considering entering this new culture.
Everybody is thinking of the fall of Gaddafi, so easily achieved in the end. One may wonder why nobody did it at the time of UTA’s DC10 or of Lockerbie. There were even more legitimate reasons to act in those days, as there were real acts of war against the West. At the same time last year, who would have thought that NATO would declare war on Libya several months later or that Egyptian prosecutors would ask for the death sentence for Mubarak? Here we are; this acceleration and possible extension of the Arab spring raises questions for every potential investor in the MENA region.

All the important people who attended the event, experienced investors, ambassadors, but also Jean-Paul Betbèze (Senior Economist for Crédit Agricole), Pascal Boniface from IRIS, Nicolas Sarkis (director of Arab Petroleum Research Center), Christophe Lecourtier (executive director of Ubifrance), Hervé de Charrette (Chirac’s Minister of Foreign Affairs), have, I think, raised this issue.

The situation in Arab countries ranges from a high level of control in Morocco to total confusion in Egypt, or even more so in Yemen. And what is the future of immobile regimes such as in Saudi Arabia or Qatar? The latter is on everyone’s lips and seems to be the focus of all the political observers’ comments. The Islamic parties, such as Enhada in Tunisia or the Muslim Brotherhood in Egypt, would be the instruments of a political and diplomatic machine (some say it is a Mafia organization) the commanders of which could be in Doha, London and Washington.
In short, there are many reasons for us to think this is far from over, or even not so spontaneous.

Whatever the case may be about Tunisia, we were all surprised by this revolution without a leader. It wasn’t religious and not even Pan-Arabian! Better still, it gave birth to a fantastic progress: the first transparent and democratic elections. The still flimsy tourism sector accounts for the lowest levels of foreign exchange reserves, while the exports of goods and services are on the increase. Even better, the petrol price maintained at high levels because of regional instability has enabled Tunisian textile products to regain market shares against China, as the route is shorter to European markets. As a result, this nice country hasn’t even entered recession in 2011!

Finally, there is reassuring news for investors regarding Maghreb. Couldn’t Moderate Islamist parties, which have gained new importance, be compared with Christian Democratic parties, which have gained importance in Eastern Europe after the fall of the Wall? Why should this be too far-fetched? After all, Ennahdha seems to be of liberal orientation regarding the economic sector. The leaders keep on praising the qualities of British liberalism! It is highly unlikely that company executives should dislike such a speech ! Furthermore, practically all the speakers supported the idea that the French media have overreacted to the arrival of religious parties. These countries, just as the Far East slightly before it, simply turns the page from Western omnipotence while attempting to lay down the founding rules of a new civil Islam, in a dialog on an equal footing on commercial, political and diplomatic issues with the Judeo-Christian West. Why not?

Posted on Mon., 30 Jan. 2012 10:15 by Frédéric LASNIER (6 day(s) old)
Tags: IT services, Morocco, Tunisia, Algeria, Nearshore, Offshore
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IT offshore press review week 04/2012

2012 is set to be a year in which new opportunities start to rise for IT professionals. Let’s see what other subjects we have in the IT offshore press review this week. Enjoy!

- How to cope with HTML5’s dueling standards bodies (January 17, 2012, Computer World)
- Need an agile infrastructure? Do your homework (January 16, 2012, Computer World)
- Tips for Facebook Timeline apps: Beware what you share (January 21, 2012, IT World)
- Wall Street Beat: Enterprise spending helps mixed quarter for tech (January 20, 2012, IT World)
- Public sector IT staff sees largest cut in 25 years (January 19, 2012, Computer Weekly)
- Four key trends in business analytics in 2012 (January 17, 2012, Computer Weekly)
- Innovation’s dirty little secret (January 17, 2012, Computer Weekly)
- The cloud is forked (January 22, 2012, ZDNet)
- 5 signs SOA has morphed into cloud (January 19, 2012, ZDNet)
- The Mobile Enterprise: Killing IT’s Sacred Cows (January 19, 2012, CIO)
- 4 Consumer Technologies That Could Change Your Enterprise (January 19, 2012, CIO)
- 2012: Year of Fast Changes for IT Professionals (January 17, 2012, CIO)
- Cloud Activity to Explode in 2012 (January 18, 2012, CIO)
- Cloud Computing bleibt auch 2012 eine Baustelle (January 23, 2012, CIO)
- BI, mobile Computing und die Cloud beschäftigen CIOs weltweit (January 19, 2012, IT Magazine)
- IKT-Branche erholt sich (January 19, 2012, Silicon)
- Cloud und mobile IT sind die Top-Themen (January 18, 2012, Automotive IT)
- Konzerne wollen IT-Dienstleistung aus einer Hand (January 17, 2012, CIO)
- West-Ost-Gefälle: Wechselkursprognose 2012 (January 19, 2012, Industrie Magazin)

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Posted on Mon., 23 Jan. 2012 14:40 by Alina RAFOI (13 day(s) old)
Tags: Cloud, IT services, Innovation and strategy, Offshore
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IT offshore press review week 03/2012

It’s a new week, it’s a new IT offshore press review. We start with 2 articles on the cool stuff seen at CES 2012. Enjoy!

- Cool stuff from CES 2012 (January 12, 2012, Computer World)
- Scenes from CES 2012 (January 13, 2012, Computer World)
- IT shockingly misaligned with the business it supports (January 13, 2012, Computer Weekly)
- Facebook set to reach a billion members (January 13, 2012, Computer Weekly)
- Cloud solves IT innovation and maintenance imbalance (January 11, 2012, Computer Weekly)
- India OKs censoring Facebook, Google, Microsoft, YouTube (January 13, 2012, ZDNet)
- Indonesia, Vietnam favorable investment hotspots (January 12, 2012, ZDNet Asia)
- How to Retool Your IT Skills for the Cloud (January 12, 2012, CIO)
- 5 Tips to Keep IT Outsourcing on Track as Global Providers Cut Staff (January 13, 2012, CIO)
- From now on, in Europe, everything gets worse (January 16, 2012, Market Watch)
- Drei Prozent Wachstum im Jahr 2011 (January 11, 2012, Manager Magazin)
- 6 wichtige IT-Trends für 2012 (January 13, 2012, CIO)
- 12 Outsourcing-Trends für 2012 (January 13, 2012, CIO)
- 6 IT-Trends bis 2032 (January 13, Computer Woche)
- Cloud-Einsatz im Mittelstand steigt (January 13, 2012, Silicon)
- Was bringt das IT-Jahr 2012? (January 11, 2012, Computer Woche)

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Posted on Mon., 16 Jan. 2012 15:07 by Alina RAFOI (20 day(s) old)
Tags: Cloud, IT services, Innovation and strategy, Offshore, e-commerce
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Offshore and nearshore IT services company: Online estimate generator no longer available on the Pentalog site

It was indeed one of the key functions of the Pentalog Group’s website galaxy and one of our main differentiating aspects in the context of the transparency policy introduced in 2008 with our first free download services catalog. Nothing is ever perfect, but we have thus unified our pricing practices, and pricing on a case-by-case basis, as all consultancy and outsourcing businesses usually do, has never been practiced by Pentalog.

We are equally aware of the fact that, thanks to this practice, we have brought our contribution to structuring offshore prices in Europe, North Africa and the Far East. Many of our competitors used this system to check their prices and adapt them according to the Pentalog scale. In this respect, we have played a special commercial role, even ethical. Downloading the catalog and using the estimate generator have amounted to 1,500 visits per month only for these functionalities!

But, our work has been accomplished by now, the offer is mature, and we now wish to provide such transparency to our “real” customers, partners and prospects only. In fact, our sites have been continuously copied in particular, but not only icon_wink by British, Romanian and Tunisian companies for some time. They have systematically copied our services: offer design, recruitment, commercialization and pricing processes, etc.

Therefore, we have created a very user-friendly Web2.0 space which will enable us to control the distribution of our higher value contents and to deliver our quotations, to manage project and client-teams, contracts, etc. Based on electronic document management, it will also be equipped with conversational features close to those existing on professional social networks.

Thus, in the coming days, our good old price catalog will be available again in PDF format and it may be downloaded by real customers, partners and prospects, with real identities checked via our services portal. There are also contract models, ISO-compliant quality assurance plans , our future white papers, as well as the updates of all our project documents.

So, please pay attention, this space has already been open for all the aspects related to project management for existing customers and a few prospects. But, starting with next week, we are going to launch our updated price catalog which contains no fewer than 25 new services and competence types. In the following weeks, there will be summaries of Project Quality Plans, the services catalog and the training sessions provided by Pentalog Institute, the offshore white paper, then those related to e-commerce and embedded systems, etc. All these launches will be announced beforehand on our blogs, social networks and newsletters, and they will be available to all those who do not simply call themselves website looters. icon_smile

€300,000 profit sharing between 36 Pentalog employees!

In 2011, Pentalog has taken the extraordinary initiative to invite all the employees who started working for the company in 2005 and a few outstanding employees who joined the company after this date to take part in an unprecedented event. Together, these employees have acquired 92% of the capital belonging to one of the most flourishing IT companies in Europe! All the participants invested in the company’s share capital by buying shares at their 1993 price! This unprecedented operation has enabled about 20 more people to attend the General Assembly. The dividend paid several months later granted them a 50% “refund” of their investment! Obviously, shareholding situations are eventually different from one another, as several employees hold less than 0.5% of the capital (however, this amounts to a theoretical value between €100,000 and €200,000) and I have reached 28%. But that’s the spirit! Certain people have cashed several thousand euro since their first participation. I am very proud of this operation which makes Pentalog stand out from other companies, in developing countries and elsewhere. In my view, there is no concrete way to better reward company loyalty. The company founders felt great joy on this occasion!

IT offshore press review week 02/2012

Welcome to the IT offshore press review. I think we should start with this question: do we really need new programming languages? Have you heard of Dart, Ceylon, Go, #F, Opa, Fantom or Zimbu? It’s just like people are trying to reinvent the wheel. But let’s see what are these new languages and then we will continue with our other subjects. Enjoy!

- 10 programming languages that could shake up IT (January 3, 2012, IT World)
- Bart Perkins: Is social connectivity friend or foe to corporations? (January 6, 2012, Computer World)
- UK IT professionals face nearshore competition (January 6, 2012, Computer Weekly)
- Gartner: Enterprise software spending to rise by 6.4% in 2012 (January 5, 2012, Computer Weekly)
- IT industry attacks plans to ditch GCSE work experience (January 6, 2012, Computer Weekly)
- CES Unveiled reveals little about tech in 2012 so far (January 8, 2012, ZDNet)
- 2012 Tech Startups to Watch Product Sampler (January 5, 2012, CIO)
- U.S. Report Sees Perils to America’s Tech Future (January 6, 2012, CIO)
- 7 Signs You’ve Outsourced Too Much to IT Service Providers (January 6, 2012, CIO)
- Wo sich Deutschlands Zukunft entscheidet (January 3, 2012, Wiwo)
- Die neuen BI-Herausforderungen (January 9, 2012, Computer Woche)
- Outsourcing ändert sich massiv (January 5, 2012, CIO)
- ERP schwach – CRM boomt (January 3, 2012, Computer Woche)
- 8 Beziehungstipps fürs Outsourcing (January 3, 2012, Computer Woche)
- Was aus Outsourcing-Trends wurde (January 5, 2012, CIO)

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IT offshore press review week 01/2012

Welcome to the first IT offshore press review of 2012. Enjoy!

- 2012 tech predictions: From IDG’s editors worldwide (December 30, 2011, Computer World)
- Cloud computing changes everything (December 23, 2011, Computer World)
- Five open source technologies for 2012 (December 28, 2011, Computer World)
- Top 10 social media stories of 2011 (December 30, 2011, Computer Weekly)
- Top 10 outsourcing stories of 2011 (December 22, 2011, Computer Weekly)
- 2012: Nine business tech predictions (January 3, 2012, ZDNet)
- Words and expressions I want banned in 2012 (December 28, 2011, ZDNet)
- 12 IT Outsourcing Predictions for 2012 (December 22, 2011, CIO)
- Polen sind die Gründerkönige der deutschen Wirtschaft (December 29, 2011, Welt)
- Die IT-Trends 2012 (December 30, 2011, Silicon)
- Die 6 meistgefragten IT-Jobs 2012 (December 29, 2011, CIO)
- Trotz Krise steigen die IT-Budgets leicht an (December 28, 2011, Silicon)
- Cloud Computing etabliert sich nur langsam (December 27, 2011, Automotive IT)

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Posted on Tue., 3 Jan. 2012 14:12 by Alina RAFOI (33 day(s) old)
Tags: Cloud, IT services, Innovation and strategy, Offshore, e-commerce
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Vietnam December 2011

I have just spent 3 very instructive weeks in Vietnam touching our cloud projects. I had the chance to assess the project development process right from within the project. My expectations were confirmed, it is indeed a good team: motivated, involved and dedicated to the Virtual Fanatic cause. The time is still running short for the January release of Cloud@VirtualFanatic.

Next, I held Cloud seminars at the Institut de la Francophonie pour l’Informatique (Francophonie Institute for Computer Science) and at the PFIEV (Programme de Formation d’Ingénieurs d’Excellence au Vietnam – a Vietnamese training programme for excellence in engineering). I had already participated in trainings at these universities and it is always a real pleasure to have direct contact with the students. I focused my training on presenting cloud related concepts, the vision of Virtual Fanatic and I finished with the likely consequences of cloud on the developers’ business. The presentation on cloud is available here (in French only).

I can say that they are eager to hear about cloud. I have been bombarded with questions on the SaaS model, the consequences on facilities management, the free cloud models,…

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As Pentalog (IT outsourcing company) has started a business activity in South-East Asia, I took this chance to meet the main local players in the IT industry. I can say I identified a desire to create new types of services for Vietnamese companies for which technical and commercial models as well as the services are not ready yet. But they know how to progress fast.

For my friends, I managed to taste an ant egg salad, sauteed worms as big as my thumb and even fried bugs (photos are available ). All in all, I spent quality time with two French (or nearly French) people.

Posted on Tue., 27 Dec. 2011 16:37 by Aymeric LIBEAU (40 day(s) old)
Tags: Cloud, Offshore, Vietnam and China
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Pentalog is competing for 3 giant contracts, on its nearshore locations, with prospects in Middle East, Germany and Romania

It is not our business policy to speak about potential contracts before signing them. However, these 3 particular business deals have a highly significant meaning. Their respective volume, in countries which are very far from each other, prove to what extent our nearshore service brand has henceforth become well-known. In Romania, Pentalog brand stands out as a national leader whose name is the first conjured up by those who want to carry out significant projects in sectors like software and internet. In Germany, our IT services company holds a place which can be henceforth comparable with the one held in France, not so long ago, in 2006 or 2007. We have gained our position in less than 3 years and we can see that things are definitely evolving. At the end of 2011, Pentalog is known practically throughout the EMEA area, as one of the main players of the Eastern Europe nearshore.

How much are these 3 contracts worth?
At least €11M overall per year. In a more optimistic view, these 3 business deals could yield €17M sales figure per year for Pentalog, which equals roughly our sales figure for 2010. These 2 contracts would have a minimum life span of 3 years… so this could mean a total amount of as much as €33M to €51M!
If I’m talking about it, it is because in 2011 Pentalog managed to sign a few contracts worth several millions. In addition, there are also smaller offers, which are still under negotiation. Therefore, I am fairly more optimistic as to 2012 than my colleague Monica, who shows more moderation icon_smile.
Then of course, we might sign none of the 3 contracts… and this has to be considered. Or, on the contrary, all 3 ? The smallest is worth 2 millions per year and the biggest up to 10 millions. I consider that, whatever the case may be, although 2012 is heralded as a very difficult year, Pentalog’s position and market share on its areas of choice will record new progresses and that our company will become even more appealing, thus continuing to attract the best employees in the countries where it operates. We remain one of the few platforms in Romania which is able to develop projects involving up to 100 employees and which allows our project managers, Delivery Center managers and project directors to benefit from a 40% average annual growth in the last 4 years.

Therefore, keep an eye on our recruitment offers in case we sign these contracts as they will bring great technical and management opportunities. And in case we don’t, well, we’ll be happy to have been considered for so highly rated projects and it will be just a matter of time until we make it!

I wish you all have lovely winter holidays and a great new year in 2012!

IT offshore press review week 51/2011

The results of a hiring survey show that the IT job market will improve in 2012, but most companies choose not to expand. This and other subjects in the IT offshore press review.

- IT hiring expected to rise in 2012, says survey (December 15, 2011, Computer World)
- Cloud adviser: Where’s your data? (December 13, 2011, Computer World)
- CIOs must trade off innovation and maintenance in 2012
- Pages stalemate for Google, Facebook (December 19, 2011, ZDNet Asia)
- Cloud UI Design Mistakes to Avoid (December 15, 2011, CIO)
- IT Outsourcing Year in Review, Rating Our 2011 Predictions (December 14, 2011, CIO)
- This Week in Cloud: PaaS, Virtualization Leading Trends (December 17, 2011, Silicon Angle)
- France finally realizing what a bad deal euro was (December 19, 2011, Market Watch)
- Euro schlägt D-Mark (December 16, 2011, Focus)
- Europäer laden die meisten Android-Apps (December 16, 2011, CIO)
- Deutsche ITK-Branche “sehr zuversichtlich” (December 15, 2011, Silicon)
- IT-Markt wächst auch 2012 noch kräftig (December 15, 2011, Automotive IT)
- 10 Gartner-Trends bis 2017 (December 13, 2011, CIO)

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Posted on Mon., 19 Dec. 2011 17:28 by Alina RAFOI (48 day(s) old)
Tags: Cloud, IT services, Innovation and strategy, Offshore
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France determined to reconquer Southeast Asia

In my view, the 10th edition of the ASEAN forum organized in Malaysia (27 – 29 November) stood out in terms of quality and business perspectives which could ensue.

Around 300 business people attended the forum, among which the Minister of Transport, Mr. MARIANI Thierry, the French ambassadors in Malaysia, Brunei and the Philippines, representatives of large French companies in Asia (EADS, Alstom, Total, etc.), representatives of CCIFE (French Chambers of Commerce and Industry Abroad), French top level foreign trade advisers, heads of economics departments in ASEAN countries, companies from all sectors willing to develop their businesses in Southeast Asia, and, of course, about thirty SME under the umbrella of UbiFrance, Pentalog (IT services company) being a member thereof. This was really representative for the presence of French companies in the area.

The forum was held over 3 days and it consisted of discussion panels on different topics regarding development in Southeast Asia (economic context, legal matters, investment funds, experience sharing, etc.), B2B meetings along with the first encounter with Malaysian companies.

I must admit that, even if Pentalog has been present in Vietnam for 3 years already, we still have to gain more insight into the market from companies with more than 10 years of experience in Southeast Asia and having extremely valuable market know-how. Their willingness to share information has enabled us to enhance our understanding and shorten the research process on our target markets (Malaysia, Singapore, or even Indonesia and the Philippines).

The general conclusion of this forum comes as no surprise: at present, the Southeast Asian market has the highest potential in the world. France abandoned it a little too soon during the 1997 crisis, and yet, one of the key success factors here are endurance and long-term perspective. Consequently, those who stayed and believed in it have been very successful. The others are always welcome to come back, but they should avoid making the same mistake again. Determination is really important and the participants of this forum were very convincing in this respect. Moreover, France seems to be aware that exporting is one of the solutions for overcoming the crisis in France, and it also seems ready to implement several measures to support companies.

At the same time, our opportunity to meet so many interesting business people could turn into real business opportunities in the near future. So we’ll keep our fingers crossed; it is going to be a challenging 2012. icon_smile

Several photos:

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Posted on Thu., 15 Dec. 2011 10:46 by Tuan NGUYENQUOC (52 day(s) old)
Tags: Offshore, Vietnam and China
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IT offshore press review week 50/2011

Gartner considers that IT budgets and responsabilities are moving out of the control of the IT departments and into the hands of others, due to consumerization and cloud computing, among others. That is the Gartner vision for 2012 and the coming years. Don’t miss the other subjects of today’s IT offshore press review.

- Gartner Predictions for 2012: More Cloud, Consumerization, Loss of IT Control (December 2, 2011, CIO)
- Offshoring comes under bipartisan attack in Congress (December 9, 2011, Computer World)
- Mobile device management — what you should know (December 8, 2011, Computer World)
- Twitter unveils redesign, touts ease-of-use (December 8, 2011, Computer World)
- Making industrialisation work (December 2011, Computer Weekly)
- SOA paves way to ‘postmodern’ software regime: Gartner’s Anne Thomas Manes (December 11, 2011, ZDnet)
- 4 Facebook Security Tips to Stay Safe in 2012 (December 8, 2011, CIO)
- Infographic: Facebook Reveals Top Trends of 2011 (December 7, 2011, CIO)
- Beware Cloud Computing Advice from IT Research Firms (December 9, 2011, CIO)
- Inflationsangst in Deutschland wächst (December 8, 2011, Capital)
- Cloud-Services aus Deutschland (December 9, 2011, Computer Woche)
- IT-Budgets der Unternehmen steigen (December 8, 2011, Automotive IT)
- Bilanz 2011: Ist nach der Cloud vor der Cloud? (December 8, 2011, Silicon)
- ERP-Systeme – zu langsam für das Business? (December 7, 2011, Computer Woche)
- ITK-Branche will Frauen als Manager (December 5, 2011, Automotive IT)

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Posted on Mon., 12 Dec. 2011 15:58 by Alina RAFOI (55 day(s) old)
Tags: Cloud, ISD, IT services, Innovation and strategy, Mobility, Offshore, e-commerce
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ISO 9001:2008 Certification: renewal guaranteed!

Following a 1000 km road trip and 5 days of audits performed on Pentalog sites in Brasov, Iasi and Chisinau, the AFNOR auditor has just decided in favour of the renewal of our ISO 9001:2008 certificate*, and its extension to People Centric, our recruitment subsidiary.

During one week, the top and middle management, our sales activities, our human resources management activities (recruitment, skills management, training), our support activities (purchasing, information systems), our improvement loop, as well as a dozen projects have been audited. The sampling was highly representative for the diversity of projects of the group: team made up of 25 to 40 individuals, small teams, fixed-price projects, projects entirely steered by clients, outsourcing, recruitment, French projects, English projects; French, Belgian, German, Swiss customers …

In all the audited sites, the auditor was able to acknowledge the compliance and the functionality of our quality management system, its flexibility and improvement, as well as its suitability to our needs for growth and responsiveness.
Thus, there are numerous strong points emphasizing the involvement of the management in order to support and promote the continuous improvement in Pentalog (it outsourcing company), the maintenance of our growth rate and our financial results during this crisis period, a high recommendation rate from the part of our customers (93.55%), a well implemented system for the assignment of duties, the capacity of our system to adjust to our customers’ special requirements, a good use of tools to support our processes, an internal and customer communication, as well as a recognized sharing of good practices and knowledge.
In addition, several progress trackings, all related to the system improvement loop, have been identified in order to continue to improve our efficiency and our know-how.

Even if it’s not in my nature, today I am really proud of the progress we achieved together, over the past 4 years, and of the quality of the projects and activities we have presented during this week. Everybody’s involvement and efforts have not been for nothing, and today they are fairly rewarded.
Many thanks to all the audited persons for their participation, and to all Pentalog employees who invest themselves, day by day, for the satisfaction of our clients, of their clients, and to sustain the growth of company for all.

*Certified activities: SOFTWARE DESIGN AND PRODUCTION, SOFTWARE MANAGEMENT, TECHNICAL ASSISTANCE, INFRASTRUCTURE MANAGEMENT, BUSINESS PROCESSES OUTSOURCING and RECRUITEMENT.
Sites concerned by the scope of the certification: France: Orléans ; Romania: Bucharest, Brasov, Iasi, Sibiu ; Moldova : Chisinau. Companies concerned: Pentalog, Pentalog Technology (JV with Ausy), People Centric.

Posted on Sat., 10 Dec. 2011 19:36 by Aleth DELCENSERIE (57 day(s) old)
Tags: IT services, Offshore, Romania and Moldova
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Pentalog reporting an 18% increase in organic growth in Q4, slightly higher than in Q3

Q4 is very similar to the previous quarter, being also marked by a strong boost in project renewals for 2012 and fairly higher new biz order intentions.

In France, just as in Q3, the growth is mainly due to the extension of existing contracts and very few new contracts signed in Q4. Our strategic trend towards e-Commerce has been strengthening , our efforts and the projects we have undertaken have assured us recognition as European experts in the field. The orders from a web services and e-commerce leader on the French market announced in Q3 have already increased by 25%. In Belgium, we have concluded a new collaboration agreement with with a digital native service company, for several .NET and Sharepoint projects.

We have recently signed our first contract with an Italian client in the field of embedded R&D. At the end of 2011, this amounts to 10 countries where we have sold our services this year! The fact that we have local presence in 6 countries and commercial teams in only 3 of them is an unquestionable proof of effectiveness for the commercial virtualization (Digital Salesforce) strategy undertaken in collaboration with Virtual Fanatic.

In Germany, 2 new clients have started their collaboration with Pentalog (IT services company). The 1st one is the e-commerce department of one of the largest European media groups, with more than 100,000 employees worldwide and a sales figures of 15 billion euro. They have entrusted us with the development of modules such as “payment gateway”. The 2nd-one, a German IT consulting company, has chosen our services for developing its Business Intelligence applications.
Another German software publisher in the health sector, in Microsoft technologies, has practically doubled its investment with Pentalog.

The sales activities undertaken in Vietnam and coordinated by the former Delivery Center Manager in Hanoi, Tuan Nguyen Quoc, are beginning to bear fruit. A first project, albeit small, for an insurance broker has been agreed upon at the beginning of this quarter. We target Vietnamese or foreign privately owned companies in the banking, industry, telecommunication and insurance sectors. Furthermore, we are in the process of developing on regional markets such as Japan, Korea, Singapore or Malaysia by preparing a roadshow during the first quarter of next year. We have recently attended the ASEAN forum at Kuala Lumpur. Our aim was to meet not only potential Malaysian clients for nearshoring, but also French-speaking companies who want to enter the Asian market, for offshoring.

In accordance with the Q3 forecast, we have reached 700 Pentalog employees in Q4!

The delivery center in Cluj will reach a number of 35 employees by the end of January. It is the delivery center which has reached its break-even point in the shortest period of time in our history. Bucharest and Iasi have constantly increased their workforce. Therefore, we have exceeded the number of 700 employees in 2011, without reaching the originally forecast number of 770 employees. This downturn is definitely related to the new economic crisis.

Although the growth rate in S2 has reduced by 50% comparing to S1, once again we have maintained a double digit profitability level. Our annual growth under the Pentalog brand name amounts to 26%. It even exceeds 33% if we take into account the Pentalabbs’ (Incubator) contribution. There has been a commercial boost in December. Given the sharp increase of our recommendation rate which has reached a record of 94%, it is by no means surprising to see new leads emerging. We were pleased to welcome two of our major clients who visited us during Q4; they insisted on thanking the teams in person and on presenting their strategies for 2012, including the roles of Pentalog’s teams for accomplishing these strategies.

2012 is expected to be a difficult year in our sector, and we approach it with prudent optimism, but with serenity. Our equity capital and our cash position have reached a record level and our profitability level is constantly 30% above the average in our business sector. Our key strategic elements remain focused on innovation, quality and ongoing effort towards customer satisfaction. We always bear in mind that these clear policy lines enabled Pentalog to outpace all its competitors in terms of growth and profitability in 2009, a dreadful year for many companies in the IT sector.

Posted on Mon., 5 Dec. 2011 19:03 by Monica JIMAN (62 day(s) old)
Tags: Embedded, IT services, Nearshore, Offshore
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IT offshore press review week 49/2011

We start this week’s IT offshore press review with an article on Gartner’s top predictions for IT organisations and users for 2012.

- Gartner Reveals Top Predictions for IT Organisations and Users for 2012 and Beyond (December 2, 2011, CFO News)
- Mobile giving grows up (December 2, 2011, Computer World)
- Developers see growing HTML5 importance (December 5, 2011, ZDNet Asia)
- Cloud at ‘chapter zero’ presents opportunities (December 1, 2011, ZDNet Asia)
- Google’s highly profitable secret war against small businesses and jobs (November 30, 2011, ZDNet)
- Is Cloud Support ‘Racing to the Bottom? (December 1, 2011, CIO)
- Skills-Based Visa Change Helps Some, Hurts Others (November 30, 2011, CIO)
- Google’s Android 4.0 Ported to X86 Processors (December 1, 2011, CIO)
- The Big Data of Social Media: Balancing Methods and Mayhem (December 2, 2011, Silicon Angle)
- Romanian National Bank organizes public bidding for IT maintenance services (December 2, 2011, Business Review)
- Arbeitslosigkeit geht überraschend stark zurück (November 30, 2011, Welt)
- 2012: Die Bedrohungen für die IT nehmen drastisch zu (December 2, 2011, Automotive IT)
- So ergeht es Firmen in der IT-Wolke (December 2, 2011, Computer Woche)
- Was die Systemhäuser 2012 erwartet (November 30, 2011, Computer Woche)
- Lösungen für Enterprise-Resource-Planning (November 29, 2011, Computer Woche)
- Gartner: Weltweiter Servermarkt wächst um 7,2 Prozent (November 29, 2011, ZDNet)
- Der BI-Markt in Deutschland (November 28, 2011, Silicon)

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Posted on Mon., 5 Dec. 2011 14:47 by Alina RAFOI (62 day(s) old)
Tags: Cloud, IT services, Innovation and strategy, Offshore
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IT offshore press review week 45/2011

E-financing, geolocation marketing, mobility, M2M.. just a few of the subjects of this week’s IT offshore press review. Enjoy!

- E-financing : a new market on the shoulders of e-invoicing (November 7, 2011, CFO News)
- The Benefits Of Geolocation Marketing (November 7, 2011, Forbes)
- Apple To Make Billions On Google’s Android (November 4, 2011, Forbes)
- Wi-Fi tethering 101: Use a smartphone as a mobile hotspot (November 4, 2011, Computer World)
- Is the offshore contact centre honeymoon over? (October 31, 2011, Computer Weekly)
- Does Oracle’s Larry Ellison care about open source and Java? (November 6, 2011, Computer Weekly)
- IT operations in Malaysia could offer the near China experience (November 4, 2011, Computer Weekly)
- Mobile Goes Data Mad (November 7, 2011, Computer Weekly)
- Android handsets top hardware failures list (November 5, 2011, ZDNet)
- Asia-Pacific to become largest M2M market in 2013 (November 3, 2011, M2M Now)
- Are wireless sensor networks and energy harvesting coming together? (November 3, 2011, M2M Now)
- Enterprise Social Software: What Businesses Need to Do Next (November 3, 2011, CIO)
- Can You Trust One Outsourcing Provider to Manage the Rest? (November 4, 2011, CIO)
- Gartners Top 10 Technologien für 2012 (November 7, 2011, CIO)
- Informatik-Studium wieder gefragter (November 4, 2011, Inside IT)
- Wie man mehr aus BI herausholt (November 3, 2011, Computer Woche)
- Starke Tools für die Private Cloud (November 2, 2011, Computer Woche)
- 38.000 freie Stellen für IT-Fachkräfte (October 31, 2011, CIO)

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IT offshore press review week 43/2011

Enjoy the best articles of the IT offshore press review!

- What Google+ Brand Pages Could Look Like (October 23, 2011, Mashable)
- Forrester: Tech Changes to Expect in Next 3 Years (October 21, 2011, Computer World)
- Study reveals sectors boosting investment in IT outsourcing (October 19, 2011, Computer Weekly)
- ICT sustainability maturing in APAC (October 21, 2011, ZDNet Asia)
- Pyramid predicts growth for cellular M2M (October 24, 2011, M2M)
- Private Social Networks Playing Facebook Role in More Workplaces (October 20, 2011, CIO)
- Gartner: the Top 10 Strategic Technology Trends for 2012 (October 18, 2011, CIO)
- Salesforce.Com to ‘unlock’ SAP’s Core Software for ’social Enterprises’ (October 21, 2011, CIO)
- A Strategy for Gaining Maximum Value from Cloud and Mobile in Your Business (October 22, 2011, Silicon Angle)
- Gefragte IT-Experten für 2012 (October 24, 2011, CIO)
- Agilität als Schlüssel zu Business Intelligence (October 24, 2011, Computerwoche)
- Weniger High-Tech-Gründungen in Deutschland (October 20, 2011, Silicon)
- Weltweite IT-Budgets steigen (October 19, 2011, Computerwoche)
- Trotz Konjunktursorgen: Firmen investieren weiter in IT (October 18, 2011, Silicon)
- Punktlandung Outsourcing – der Vertrag macht das Projekt (October 17, 2011, Silicon)

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E-commerce with Magento, B2C web with Drupal, PHP services, these are winning strategies in 2011 and 2012!

On account of liquididy stringency we are all facing in Europe, companies encounter greater difficulties in finding financing means for their big infrastructure and R&D projects. As the greatest IT services consumers under normal circumstances, banks are the first to lower their ambitions related to new projects in order to save their famous equity. In this high risk aversion context, the loans granted to companies will be curtailed as well.

Venture capital was already showing signs of weakening during the first semester, prior to this summer’s crisis deepening. Undoubtedly, there were early warning signs of a trend that is not likely to change before the end of 2012.

Being a strategy enthusiast and investor via Pentalabbs (company incubator), I asked investment funds a few questions concerning their own perspective during this difficult period. They have all reinforced my understanding from the media. They will primarily invest in e-commerce, and, more cautiously, in B2C web services. The majority of them keep away from B2B and the idea of spending money on financing hefty software R&D operations seems terrifying. Under the circumstances, software publishers, except for the firmly Cloud based-ones, are likely to encounter financing difficulties.

The conversations I had with two major investment funds and a leading investment banker in Paris, whom I met at a fund-raising event at Audencia, sustain the strategy our IT outsourcing company has pursued for several years. First, we focused entirely on software publishing, which has been technology funds’ darling for a long time; then, we happily embarked on the M2M adventure, and, more recently, we provided web services (social networks in particular) and e-commerce solutions. The latter two sectors account for 70% of our profit growth in 2011. M2M has practically doubled its preponderance this year (!), at a time when the banking sector has registered a drop of 35% and when the telecommunication field has remained stable.
We are all aware of the fact that, with its forecast organic growth of about 22% in 2011, Pentalog registers its worst performance in the last 5 years, but I can say that this performance could have been even lower should we not have strengthened our position in these areas and their specialized technology. In 2011, we have earned 4 major e-commerce and social network budgets, amounting to an annualized total of €2.5M. Actually, there are many reasons to be satisfied with the pursued strategy if we add the M2M profits (€1M, but from existing clients).

Naturally, PHP technology requests have boomed in 2011. The demand for these expertise services exceeds by far Microsoft.net and matches Java demand for the first time in history! But we have also made progress in expertise knowledge, with know-how in the video field (in Drupal), commercial animation (in Magento), SEO constraints, and social networks (Drupal and mobile). In these business sectors, we are acknowledged as consultants and experienced contractors. Moreover, we are currently considering the proposal of two professional cloud, e-commerce and social networks offers based on Magento and Drupal for the software layers and on specialized consultants for the service layer.

We are counting on the converging cloud computing, mobility, e-commerce and social network expertise directions to ensure a reliable growth engine for Pentalog in 2012.

Posted on Mon., 24 Oct. 2011 5:51 by Frédéric LASNIER (104 day(s) old)
Tags: Cloud, Drupal, Nearshore, Offshore, e-commerce
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IT offshore press review week 42/2011

The best articles of the IT offshore press review. Enjoy!

- The $20 Billion Upset (October 13, 2011, Forbes)
- Transfer your MobileMe account to Apple’s iCloud service (Octobre 13, 2011, IT World)
- The limits of Agile: Emergn CEO on Universal Credit (Octobre 14, 2011, Computerweekly)
- Businesses told to work better with education to plug critical IT skills gap (Octobre 14, 2011, Computerweekly)
- PC vendors tie innovation, strategies to consumerization (Octobre 12, 2011, ZDNet Asia)
- IT Outsourcing Survey: Provider Profits Shrink, Growth Slows in India (Octobre 11, 2011, CIO)
- Best Buy Rebuilding IT Capability it Outsourced, Starts Hiring (Octobre 11, 2011, CIO)
- What is a ‘Connected Device,’ and Why Does it Matter? (Octobre 14, 2011, TMCNet)
- NFC telecom’s next big thing? (Octobre 3, 2011, Business Review)
- Semiconductor inventories are rising (October 10, 2011, Electronics Weekly)
- 10 Schritte zur Outsourcing-Strategie (October 17, 2011, CIO)
- Die 15 häufigsten IT-Fehler (October 17, 2011, Computerwoche)
- Deutschlands Hightech-Exporte legen zu (October 12, 2011, CRN)
- Deutschland exportiert mehr ITK-Technik (October 11, 2011, Automotive IT)

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IT offshore press review week 41/2011

Fresh news! Everything about the offshore IT here on Pentablog, but also on our Pentalog Fanpage!

- Technology industry figures pay tribute to Apple co-founder and CEO Steve Jobs (October 6, 2011, Computerweekly)
- Are Western IT services providers letting the Indians in for a second time? Or is it just IBM and Accenture? (October 6, 2011, Computerweekly)
- 5 tips to manage risk in mega IT projects (October, 5, 2011, ZDNet Asia)
- User-generated reviews tricky but rewarding (October 7, 2011, ZDNet Asia)
- Oracle reveals social network for business (October 10, 2011, ZDNet Asia)
- Cloud Computing: 3 Tips for Overcoming Implementation Anxiety (October 5, 2011, CIO)
- IT Outsourcing: Study Ranks Best Nearshore Locations for U.S. Customers (October 6, 2011, CIO)
- Two-Thirds of Firms Send Jobs Offshore, Survey Shows (October 4, 2011, CIO)
- Die Outsourcing-Pläne der CIOs (October 5, 2011, CIO)
- Was freie IT-Projektleiter auszeichnet (October 4, 2011, CIO)
- Weltwirtschaft stottert, Rezessionsgefahr steigt (October 4, 2011, e-Fund Research)

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