Tag Archives: social networks

The new SMAC!

It’s such a wonderful era that we live in and things go so fast! From public and personal information to information use and digital consumption anywhere and anytime, the conclusion is more than obvious: the unity of time, place and action does no longer correspond to professional or even personal practices. An acronym starts to impose itself under the umbrella of the 4 basic features of these (modern) services – SMAC (Social, Mobile, Analytics, Cloud).

At a closer look, each of these terms encompasses several hidden meanings:

  • Social: the service is collaborative, communicative, shared, open
  • Mobile: the service may be used anywhere and from any type of terminal or convergent device
  • Analytics: the service stores detailed information to obtain added value in real-time (or afterwards)
  • Cloud: the service is flexible, scalable, secured, paid-per-use, and
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Pentalog launches its Search Marketing (SEM) offer: offshore and nearshore SEO, SEA and SMO

According to Forester, webmarketing, a rapidly growing domain, and digital strategies in particular will make up to almost 21% of the global marketing budget in 2014. Following the same path, Gartner predicts a 9% increase of the investment volumes in webmarketing strategy and digital advertising. The multichannel trend gains more and more notoriety inside the marketing departments while the budgets allocated to digital strategies will continue to increase sharply in the near future. The marketers are aware that channels such as social media and online videos must be closely connected to Internet or e-commerce websites. They must play the digital technology game while regularly experiencing these channels.

1. SEM-related issues

According to a webmarketing study conducted by the Marketing Sherpa team, natural positioning / SEO is the first growing incentive of the lead generation /

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The MWC 2012 Conference – A vision of 2022 (second part)

The conference continued on the vision of 2022 (see my previous post here) by presenting several companies and their innovative solutions. Paul Lee (Deloitte), the chairman of this conference, has asked us for a vote in order to see which of these innovative solutions epitomizes the future:
- EarSmart: enables an object to hear (even in an extreme sound environment). They believe that, in 2022, the voice will be more useful than at the present day. In order to achieve that, the sound quality and voice capture must be improved not only for mobile devices but also for vocal translators and even for social networks. Companies such as Skype, HD voice, Apple (with Siri) and FaceBook set technology trends through (because of) their users. For this purpose, the communication

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IT offshore press review week 50/2011

Gartner considers that IT budgets and responsabilities are moving out of the control of the IT departments and into the hands of others, due to consumerization and cloud computing, among others. That is the Gartner vision for 2012 and the coming years. Don’t miss the other subjects of today’s IT offshore press review.

- Gartner Predictions for 2012: More Cloud, Consumerization, Loss of IT Control (December 2, 2011, CIO)
- Offshoring comes under bipartisan attack in Congress (December 9, 2011, Computer World)
- Mobile device management — what you should know (December 8, 2011, Computer World)
- Twitter unveils redesign, touts ease-of-use (December 8, 2011, Computer World)
- Making industrialisation work (December 2011, Computer Weekly)
- SOA paves way to ‘postmodern’ software regime: Gartner’s Anne Thomas Manes (December 11, 2011, ZDnet)
- 4

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IT offshore press review week 48/2011

Here’s the IT offshore press review! Enjoy!

- Government opens consultation on definition of IT open standards (November 25, 2011, Computer Weekly)
- Nokia Siemens Networks to axe 17,000 jobs worldwide (November 24, 2011, Computer Weekly)
- Facebook security still has a long way to go, say experts (November 23, 2011, Computer Weekly)
- 51% of ecommerce site visitors are logged in to Facebook (November 24, 2011, ZDNet)
- Is 2012 the Year Android Invades the Enterprise? (November 22, 2011, CIO)
- Salesforce.Com’s Heroku Launches Stand-Alone Database Service (November 23, 2011, CIO)
- 9 Best Practices for Successful IT Projects (November 23, 2011, CIO)
- This Week in Cloud: PaaS Expansion on the Rise (November 26, 2011, Silicon Angle)
- IT-Mittelstand: Gedämpftes Wachstum (November 25, 2011, Silicon)
- Deutsche IT-Profis suchen Auslandserfahrung (November 25,

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IT offshore press review week 46/2011

Sometimes social networks act just as an extension of a team. Do you think that social networks should be blocked at work? And other subjects in this week’s IT offshore press review.

- Should social networks be blocked at work? (November 10, 2011, Computer World)
- Salesforce.com to buy cloud computing services company (November 14, 2011, Computer World)
- CIO Interview: IT should drive company innovation, says SAP’s Oliver Bussmann (November 14, 2011, Computer Weekly)
- Social media is more than a number of “likes” (November 11, 2011, Computer Weekly)
- Biz need management overhaul to cope with future demands (November 15, 2011, ZDNet Asia)
- Disabled staff add IT diversity, innovation (November 10, 2011, ZDnet Asia)
- Telepresence calls in mobility, social collaboration (November 10, 2011, ZDNet Asia)
- How to Reevaluate Outsourcing

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